About ArrayArray is an award-winning creative agency based in Nanaimo, BC, focused on helping organizations grow through thoughtful strategy, strong design, and digital experiences that perform.For more than 16 years, we've partnered with municipalities, nonprofits, developers, construction companies, hospitality brands, and purpose-driven organizations across North America. Our team blends brand strategy, graphic design, web development, accessibility, and marketing into cohesive solutions that create real impact.We care deeply about the quality of our work, the relationships we build, and creating an environment where talented people can continue to grow creatively and professionally.The OpportunityWe're looking for a Digital Marketing Strategist to join our team and help lead the performance marketing side of Array.This role is ideal for someone who understands that successful digital marketing is about more than launching campaigns. You can look at the bigger picture, understand a client's business and goals, develop a strategy, execute it, analyze performance, and continually identify opportunities to improve results.You'll work across a diverse client portfolio, primarily leading Google Ads, SEO, digital strategy, analytics, reporting, and ongoing optimization. You'll also collaborate closely with our designers, developers, strategists, and account team to ensure campaigns connect with the broader brand and digital experience.This is a hands-on senior role. We're looking for someone equally comfortable developing strategy, working directly inside advertising and analytics platforms, reviewing performance data, writing campaign content, and sitting down with a client to explain what's working, what isn't, and what we should do next.What You'll Be DoingDevelop digital marketing strategies based on client goals, audiences, budgets, and opportunitiesPlan, build, manage, and optimize Google Ads campaigns, including Search, Display and other relevant campaign typesConduct keyword, competitor, audience, and market research to inform campaign strategyDevelop campaign messaging and digital ad copy in collaboration with Array's creative teamCoordinate the development of campaign assets with designers and other team membersMonitor campaign performance, budgets, conversions,



and overall effectivenessContinually test and optimize campaigns to improve performance and return on investmentIdentify new digital marketing opportunities within existing client accountsSEO & Organic SearchDevelop and execute on-page and technical SEO strategiesConduct keyword research and search opportunity analysisDevelop and optimize metadata, page structure, and website contentProvide SEO-focused content recommendations and copywriting supportConduct technical SEO audits and identify opportunities for improvementWork directly with Array's development team to coordinate technical SEO improvementsSupport backlink, citation, directory, and local search strategiesMonitor organic search performance and adapt strategy based on resultsConsider evolving search behaviours, including AI-driven search and discovery, as part of ongoing SEO strategyAnalytics, Reporting & OptimizationMonitor digital performance through platforms such as Google Analytics 4, Google Ads, Google Search Console, and related toolsDevelop explicit, useful client reporting that goes beyond simply presenting dataAnalyze campaign and website performance to identify trends, opportunities, and areas requiring attentionTranslate analytics into actionable recommendationsLead monthly or quarterly digital strategy conversations with retainer clientsEnsure tracking, goals, conversions, and reporting are configured appropriatelyCommunicate directly with digital marketing clients by email, phone, video, and in-person meetingsBuild robust relationships with ongoing retainer clientsClearly communicate strategy, results, recommendations, and next stepsSupport digital marketing renewals, estimates, and proposalsWork with Array's leadership and account team to scope new digital marketing opportunitiesIdentify opportunities to expand or improve services where they can meaningfully support a client's goalsCommunicate changes in scope, budget, priorities, or client needs with senior managementWrite and refine digital advertising, landing page, SEO, and campaign contentProvide copywriting support for websites, campaigns, taglines, naming,



and other marketing initiatives when requiredCollaborate with designers to ensure campaign creative supports performance objectivesCollaborate with developers on landing pages, conversion tracking, technical SEO, and website improvementsContribute digital expertise during broader brand, website, and marketing strategy projectsReview and provide guidance on work completed by junior digital marketing team members as the department growsWhat We're Looking For3+ years of professional digital marketing experience, ideally within an agency environmentDemonstrated experience managing Google Ads campaigns and meaningful advertising budgetsStrong knowledge of SEO, including on-page, technical, content, and local SEOStrong working knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, and digital reportingExperience developing digital marketing strategies—not simply executing campaignsAbility to analyze performance data and turn it into clear recommendationsStrong writing and content development skillsExperience communicating directly with clients and presenting marketing resultsAbility to manage multiple accounts, campaigns, deadlines, and prioritiesStrong attention to detail and accountabilityCuriosity and a willingness to stay current as search, advertising platforms, analytics, and AI continue to evolveA collaborative mindset and an interest in working closely with creative, development, and strategy teamsBonus PointsGoogle Ads certificationsExperience working with WordPress websitesExperience with conversion tracking and Google Tag ManagerExperience with landing-page strategy and conversion rate optimizationExperience with Meta Ads or other paid social platformsExperience with HubSpot or other CRM/marketing automation platformsUnderstanding of website accessibility and WCAG 2.2 Level AAExperience working with municipal, nonprofit, construction, development, tourism, or professional-services clientsWhy Join Array?Hybrid work environment based in Nanaimo, BCOpportunity to take ownership of an established digital marketing portfolioCollaborative team of strategists, designers, developers, and marketersOpportunity to influence and grow Array's digital marketing offeringSupport for professional development and continued learningA studio environment where strategy, creativity, technology, and measurable performance work togetherWe're looking for someone who gets genuinely curious about a client's business and sees digital marketing as an ongoing process of learning, testing, improving, and finding opportunities.

📌 Digital Marketing Strategist (Nanaimo)
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📍 Nanaimo