Work Location Toronto Corporate Office About the Role The Senior Category Manager plays a critical role in managing assortment, distribution, pricing, promotions, and inventory management strategies for an assigned portfolio within SNDL's Cannabis Retail network. This is a highly visible, analytical role, ideal for someone who thrives at the intersection of data and retail operations. Reporting to the Senior Director, Retail Merchandising & Commercial Strategy, you’ll be accountable for driving sales, margin, and other objectives whilst ensuring strategies are tailored to local market dynamics and consumer preferences. Candidates who can work a hybrid schedule out of SNDL's Toronto (49 Spadina Ave) or Edmonton Offices (17220 Stony Plain Rd) are strongly preferred. Exceptional candidates working remotely from Ontario, Alberta, or British Columbia may also be considered.Responsibilities Category management and merchandising Develop portfolio-specific strategies across key category management levers: assortment, distribution, pricing, promotions, and inventory managementTranslate category strategies and playbooks into localized, region- and/or store-specific programs that reflect unique market dynamics and consumer preferencesBuild and maintain compelling cannabis product assortments, balancing national priorities with regional/banner-specific opportunitiesDevelop and maintain optimal shelf pricing by analyzing margin targets, competitive benchmarks, consumer price sensitivity, and promotional elasticityActively manage inventory health by monitoring sell-through and weeks of supply with a focus on mitigating aging inventory through assortment changes and/or promotional markdownsPrepare product and vendor setup and maintenance requests,



ensuring accuracy of all master data attributes in close partnership with Merchandising OperationsMaintain planograms and menu boards, ensuring timely preparation, clarity of instruction for stores, and optimal slotting based on business, customer, and vendor objectivesVendor and trade management Act as the primary relationship lead for 50+ suppliers, managing all aspects of the partnership lifecycle including onboarding, business reviews, commercial negotiations, billing, collections, and issue resolutionPartner with key suppliers to continuously refine joint business plans, aligning on growth targets, investment priorities, and commercial opportunitiesLead the sourcing and set up of new suppliers to address assortment gaps and evolving customer needs, including the negotiation of commercial agreementsDesign and continuously improve supplier engagement processes, governance frameworks, planning cycles, and performance review cadences to create a consistent and scalable partnership modelDevelop reporting, scorecards, and business reviews that measure supplier performance, evaluate commercial program effectiveness, and identify growth opportunitiesReporting, analytics, and insights Prepare regular category performance reporting and actionable insights for internal stakeholdersProactively conduct item-level and category-level performance reviews, recommending actions such as pricing adjustments, promotional optimization, distribution changes,



or SKU rationalizationLeverage internal performance data and external market sources to assess competitive positioning, identify emerging trends, and surface innovation opportunitiesStay current on industry developments, macro trends, regulatory shifts, and competitive activity to inform category and banner-level decision-makingCross-functional enablement Act as a key point of contact for portfolio-specific category questions and day-to-day operational needsAcross all the above, partner closely with Merchandising Operations, Retail Planning & Analytics, Supply Chain, Retail Marketing, Store Operations, Finance, and other teams to ensure cross-functional alignmentKey qualifications 7+ years of experience in category management, merchandising, or a related roleExperience working in a fast-paced retail and/or consumer goods environment. Bonus points if you have experience working in cannabisProven experience managing external partnerships, negotiating commercial agreements, and influencing senior stakeholdersExceptional analytical skills with the ability to turn large amounts of disparate data into clear, actionable insights.Advanced proficiency in Excel with experience working with large datasets, financial analysis, and performance reporting is requiredExperience working with enterprise-grade BI systems. Bonus points if you have experience working with Power BIStrong financial acumen with a solid understanding of retail KPIs, margin mechanics, promotional economics, and inventory metricsHigh attention to detail, solid communication skills, and the ability to manage multiple priorities across regions and timelinesWhat Makes SNDL a Great Place to Grow: Competitive compensation including performance-based bonuses and annual salary reviews.Comprehensive health and dental benefits, including a Healthcare Spending

📌 Senior Category Manager (Edmonton)
🏢 Sundial
📍 Edmonton