Lead product marketing initiatives at Active Prospect as a Senior Product Marketing Manager. Focus on consent-based marketing, crafting go-to-market strategies, and driving customer engagement.This senior role involves shaping marketing strategy for Active Prospect’s Infutor Data division. You will collect market intelligence, develop product positioning, and create compelling messaging to support sales enablement. Reporting to the Enterprise Marketing Lead, you will collaborate closely with product and sales teams while driving growth.Key Responsibilities:



- Own market intelligence through data collection and analysis - Lead pricing strategy and competitive differentiation initiatives - Develop effective messaging and value propositions - Create sales enablement tools and resources for the sales team - Drive thought leadership content for industry eventsRequirements: - 7+ years in product marketing, preferably in martech or adtech - Bachelor’s degree in relevant field; MBA a plus - Solid analytical skills with data-driven decision-making - Proven experience with successful product launches - Familiarity with consent-based marketing frameworksElevate marketing strategies, enhance product positioning, and streamline customer engagement as a Senior Product Marketing Manager at Active Prospect.#J-18808-Ljbffr

📌 Senior Product Marketing Manager At Activeprospect (Winnipeg)
🏢 ActiveProspect
📍 Winnipeg