Elevate customer engagement as a CRM Specialist at Boyd Interactive in North York. Utilize your creative skills to develop and run campaigns that enhance player experience and retention in a hybrid working workplace.In this role, you will report to the Director of CRM and focus on crafting personalized content that resonates with players. Your responsibilities include managing marketing campaigns, ensuring quality and compliance while also analyzing their performance metrics. Your innovative tactics will play a vital role in our growth.Key Responsibilities:Optimize player retention through tailored contentBuild and deploy accurately monitored marketing campaignsTrack and assess KPIs for continuous improvementManage visual content for digital platforms effectivelyConduct A/B tests for successful email campaignsRequirements:At least 2 years in CRM email marketing or lifecycle managementProficient in English with excellent writing skillsUnderstanding of the iGaming industry is a plusStrong initiative and creative problem-solving abilityHybrid work capability, 3 days a week in the officeBring your creativity and technical expertise to Boyd Interactive and make a measurable impact in the gaming sector.

📌 Dynamic Crm Specialist At Boyd Interactive (Toronto)
🏢 Pala Interactive
📍 Toronto