VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture prospect and deliver transformational growth.

AI Art Director / Creative Specialist Reports to: Creative Director, AI Department: Creative / Agency Studio We are looking for an AI Art Director / Creative Specialist to create high-quality static visuals, campaign imagery, and video clips for our clients. Reporting directly to the Creative Director (AI), you will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation. You don't just rely on "lucky prompts"—you understand how AI models interpret inputs,



how to control them through refined iteration processes, and how to consistently pull the highest-quality outputs out of generative tools.

You will work primarily inside WPP Open , our enterprise AI hub, while staying active with external AI tools and models to keep our work at the forefront of the industry. Work with Art Directors, Copywriters, and Creative Directors to generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns. Apply disciplined generation techniques (iterative prompting, image-to-image, parameter tuning, multi-step generation) to reliably achieve commercial-grade results.

Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.

Studio & Video Production: Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.

Account & Presentation Support: Assist Creative and Account teams by creating visual assets that elevate client decks and presentations. Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.

Aesthetic Taste & Design Eye: A strong eye for photography, composition, lighting, and color. You know how to make AI generations look realistic, premium, and authentic—avoiding obvious AI artifacts.

Execution & Process Knowledge: Deep understanding of the generation process—knowing how to troubleshoot bad outputs,



refine prompts, manipulate parameters, and use image-to-image or video-to-video techniques to get precise results. Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.

Visual Continuity: Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations). Hands-on experience with core image and video generation tools: Video Models: Google Veo, OpenAI Sora, ByteDance Seedance, Runway, Luma.

Basic

Post-Production Skills: Ability to use Adobe Creative Suite (Photoshop, Premiere) to clean up, crop, composite, or color-correct AI outputs when needed.

Ethical AI Practices: A clean, ethical approach to AI generation, respecting copyright and brand safety.

AI Image & Video Generation: High-quality examples of both static images and AI video clips. # Visual & Character Continuity: Examples showing character, product/object, or style consistency maintained across multiple images or video frames. # Examples showing how you guided, iterated, or engineered prompts/inputs to move from an initial raw generation to a refined, commercial-ready output 45,000—$95,000 CAD That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. For more information, please visit our website , and follow VML on our social channels via Instagram , LinkedIn , and X . Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy .

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📌 AI Art Director / Creative Specialist (Toronto)
🏢 VML Canada
📍 Toronto