Application Specialist – ALPHACAM

Planit Canada Inc. | Hexagon Manufacturing Intelligence Canada

Division

Production Software

Summary

Application Specialist – ALPHACAM

Planit Canada Inc. | Hexagon Manufacturing Intelligence Canada

Division

Production Software

Department

Sales / Services

Location

Remote - Canada

Job Status

Permanent, Full time

Legal Entity

Planit Canada Inc.

Position Overview

We are seeking a Application Specialist – ALPHACAM to support the growth and adoption of ALPHACAM across Canada. This position will serve as a trusted technical advisor to prospective and existing customers, partners, and internal sales teams by connecting customer manufacturing requirements with effective ALPHACAM solutions.

The ideal candidate combines strong CAM/CNC manufacturing expertise with excellent customer-facing and presentation skills. You will work closely with the Sales team throughout the pre-sales process, leading technical discovery, delivering tailored software demonstrations, validating solutions, and helping customers understand how ALPHACAM can address real-world manufacturing challenges.

This is a consultative technical role focused on solution selling and technical enablement rather than transactional sales.

Job Responsibilities

- Partner with the Sales team throughout the pre-sales cycle, leading technical discovery, delivering customer-specific ALPHACAM demonstrations, developing proof-of-concept solutions, and providing technical validation to help progress qualified sales opportunities.
- Serve as the technical subject-matter expert for ALPHACAM throughout the pre-sales and customer engagement process.
- Lead technical discovery sessions to understand customer workflows, machinery, production requirements, business objectives, and technical pain points.
- Deliver engaging and customized ALPHACAM software demonstrations based on customer applications and real-world manufacturing scenarios.
- Translate customer business and manufacturing requirements into appropriate technical solutions, workflows, and recommendations.




- Provide technical validation during the sales process and address customer questions related to software functionality, capabilities, integrations, and applications.
- Develop sample programs, workflows, proofs of concept, and other technical materials to support active sales opportunities.
- Communicate the technical and business value of ALPHACAM clearly to technical and non-technical audiences.
- Collaborate with Sales, Marketing, Services, and Support teams to provide a consistent, solution-focused customer experience.
- Contribute to technical content, demonstration assets, presentations, and best-practice workflows that strengthen the ALPHACAM sales motion.
- Support customer and partner presentations, industry events, trade shows, and technical demonstrations as a subject-matter expert.
- Maintain current knowledge of ALPHACAM capabilities, CAM/CNC technology, manufacturing trends, and competitive solutions.
- Provide customer and prospect feedback to internal teams to support continuous product and solution improvement.
- Travel within Canada as required to support customer meetings, demonstrations, events, and sales opportunities.

Pre-Sales Success Measures

- Quality and effectiveness of technical discovery and qualification for assigned opportunities.
- Customer engagement and effectiveness of ALPHACAM demonstrations, proof-of-concept work, and technical presentations.
- Timely and accurate technical responses that help move qualified opportunities through the sales cycle.
- Quality of solution recommendations, sample workflows, and technical validation provided to customers and Sales.
- Contribution to successful customer evaluations,



demonstrations, partner enablement, and competitive technical assessments.
- Effective collaboration with Sales and cross-functional teams to support pipeline progression and customer satisfaction.

Qualifications

- Strong hands-on experience with CAM software and CNC machining/manufacturing processes.
- Experience with ALPHACAM is strongly preferred.
- Knowledge of CNC programming, tooling, machining strategies, and manufacturing workflows.
- Experience within woodworking, cabinetry, metal, stone, or related manufacturing environments.
- Previous experience in a customer-facing technical role such as Applications Engineering, Pre-Sales Engineering, Solutions Engineering, Technical Consulting, Technical Sales Support, or Software Demonstrations.
- Demonstrated ability to conduct technical discovery and translate customer requirements into practical software solutions.
- Strong presentation and software demonstration skills.
- Ability to explain complex technical concepts clearly to both technical and non-technical audiences.
- Strong customer service, communication, and relationship-building skills.
- Ability to collaborate effectively with Sales while maintaining a consultative and technically focused approach.
- Self-motivated and comfortable working remotely with a high degree of independence and accountability.
- Strong organizational and time-management skills.
- Willingness and ability to travel across Canada, approximately up to five days per month.

Preferred Qualifications

- Direct experience implementing, supporting, demonstrating, or training customers on ALPHACAM.
- Experience supporting a B2B software sales or pre-sales process.
- Knowledge of CAD/CAM integrations and manufacturing software ecosystems.
- Experience creating customer-specific demonstrations, proof-of-concept solutions, or technical presentations.
- Familiarity with manufacturing equipment and CNC machinery commonly used within ALPHACAM customer environments.

#REMOTE

📌 Application Specialist - ALPHACAM (Edmonton)
🏢 Hexagon Manufacturing Intelligence
📍 Edmonton