Home Health Care Sales Representative – Client Acquisition & Referral DevelopmentPosition Type: Full-TimeWorking Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a motivated, results-driven Home Health Care Sales Representative to grow the business by converting inbound leads into new clients and developing robust referral relationships within the local community.This is a hands-on sales and business development role combining inbound lead conversion, persistent follow-up, referral development, community outreach, and pipeline management.You'll manage prospective clients and families from initial inquiry through admission while building relationships with hospitals, physicians, senior living communities, case managers, and other healthcare referral partners.Success in this role requires more than simply responding to leads. You'll build and maintain a structured, measurable sales funnel designed to consistently generate new admissions, referral relationships, and revenue.What You'll OwnInbound Lead Management & Follow-UpRespond quickly and professionally to inbound leads and inquiriesContact prospective clients and families through phone, email, text, and other appropriate channelsMaintain consistent follow-up until leads convert, decline, or become inactiveTrack every lead and sales activity accurately in the CRMSchedule consultations, assessments, and intake appointments as appropriateRe-engage older or inactive leads to identify new opportunitiesMaintain a high level of responsiveness throughout the sales processSales Funnel Development & ConversionBuild and manage a structured sales funnel from: Lead Consultation Assessment Admission Ongoing RelationshipEstablish clear stages, follow-up schedules, and conversion goalsMaintain a healthy pipeline of qualified prospectsIdentify where leads are being lost and recommend improvementsDevelop follow-up campaigns for prospects who are not immediately ready to move forwardContinuously improve lead-to-client conversion ratesReferral & Community DevelopmentDevelop relationships with referral partners, including:Hospitals and discharge plannersSkilled nursing facilitiesAssisted living and senior living communitiesPhysicians and medical practicesSocial workers and case managersRehabilitation facilitiesHospice and other healthcare providersCommunity organizations serving seniors and familiesConduct regular outreach through calls, emails, visits, presentations, and networkingIdentify new referral opportunities and turn relationships into consistent referral sourcesRepresent the company at community events, health fairs, networking meetings,



and industry eventsMaintain regular communication with referral partners regarding available servicesSales & Business DevelopmentMeet or exceed established monthly and quarterly sales goalsIdentify opportunities to increase client volume and revenueEducate prospective clients, families, and referral partners about available home health care servicesClearly communicate the company's value proposition and differentiate its services from competitorsIdentify appropriate opportunities for additional servicesMaintain relationships with clients and families after admission to support retention and referralsCRM & Pipeline ManagementMaintain accurate and current CRM recordsDocument calls, emails, meetings, follow-ups, and next stepsKeep pipeline stages organized and up to dateTrack outstanding follow-ups and ensure opportunities do not fall through the cracksManage multiple prospects and referral relationships simultaneouslyCross-Functional CoordinationWork closely with clinical and operations teamsEnsure a smooth transition from sales to intake and service deliveryCommunicate relevant client information clearly during handoffsCoordinate around consultations, assessments, admissions, and service needsMaintain alignment between sales activity and operational capacitySales Reporting & PerformanceMonitor key sales metrics, including:Lead volumeLead response timeLead-to-client conversion rateReferral sourcesAdmissionsRevenue generatedProvide weekly sales activity and pipeline reportsTrack referral outreach and relationship developmentUse performance data to identify areas for improvementRequirements2+ years of experience in sales, business development, healthcare sales, home care, home health, senior care, or a related field preferredProven ability to manage and convert inbound leadsStrong follow-up and relationship-building skillsExcellent verbal and written communication skillsComfortable making frequent phone calls and conducting in-person meetingsStrong organizational and time-management skillsExperience using a CRM or sales pipeline management systemAbility to independently manage multiple prospects simultaneouslyGoal-oriented and motivated by measurable resultsProfessional and personable communication styleComfortable communicating with seniors, families, healthcare professionals,



and business ownersValid driver's license and reliable transportation for community outreach and referral visitsNice to HaveExperience selling:Home health carePersonal carePrivate-duty careHospiceAssisted livingSenior care servicesExisting relationships within the healthcare or senior care communityExperience building healthcare referral networksExperience creating sales funnels and automated follow-up campaignsUnderstanding of healthcare referral and discharge processesStrong knowledge of the local senior care marketWhat Makes You a Strong FitYou'll likely thrive in this role if you:Have a track record of generating and converting leadsFollow up persistently without sacrificing professionalismStay highly organized when managing a busy sales pipelineEnjoy building genuine, long-term relationships with referral partnersAre comfortable making outbound calls, conducting meetings, and representing a healthcare organization in the communityAre motivated by measurable sales goalsUnderstand how to use KPIs to improve sales performanceCan work independently while collaborating effectively with clinical and operations teamsUnderstand that successful home health care sales depend on both client acquisition and strong referral relationshipsWhat a Typical Day Looks LikeYour day may start by responding to new inbound inquiries, following up with prospective clients and families, updating the CRM, and scheduling consultations or assessments.You'll also spend time developing referral relationships with healthcare professionals and community organizations through calls, meetings, visits, presentations, and networking.Throughout the day, you'll coordinate with clinical and operations teams to move qualified prospects smoothly from sales into intake and service delivery while monitoring pipeline activity, conversion rates, referral sources, and revenue performance.In short: you build a predictable sales process that consistently generates qualified leads, new admissions, referral relationships, and revenue.Key Metrics for SuccessInbound lead response timeLead-to-consultation conversion rateLead-to-admission conversion rateNew client admissionsReferral relationships developedReferral-generated opportunitiesFollow-up consistencyPipeline healthMonthly and quarterly sales performanceRevenue generatedCRM accuracy and completenessInterview ProcessInitial ApplicationSpark Hire One-Way Video InterviewInitial Recruiter ScreeningClient InterviewOffer StageSpark Hire Video Interview – RequiredAs part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.After completing the first step of your application, you'll receive a Spark Hire invitation by email with instructions to record and submit your video responses.Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.

📌 Sales Representative (Ottawa)
🏢 Pavago
📍 Ottawa