Company Overview About Us: At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.Why Join RodanThriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.Top Talent & Robust Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.As we continue to scale, we’re investing in marketing as a core strategic function. This is a rare opportunity to define and lead our brand, PR, content, and demand-generation strategy from the ground up.Position SummaryWe are seeking a strategic and hands-on Director of Marketing to build and scale a modern marketing function.Reporting StructureReporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross-functionally with Sales, Product, and Customer Success to drive measurable growth.Ideal CandidateThe ideal candidate is an experienced B2 B marketing leader who thrives in a fast-paced, high-accountability environment.ExperienceExperience scaling high growth early-stage companies from Seed/Series A – Series B/C is what we’re looking for.Other Required AttributesThe right candidate has an analytical mindset, and the ability to shape and communicate compelling narratives.



A background in journalism, PR, or content is a strong asset.Key ResponsibilitiesStrategy & Leadership: Develop and execute a focused marketing strategy aligned to business objectives and revenue goals. Act as a member of the corporate leadership team, contributing to departmental planning and decision-making. Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment. Lead cross-functional collaboration with internal teams and external consultants.Brand, Content & Communications: Define and elevate Rodan’s brand voice across all channels and assets. Lead content strategy across owned, earned, and paid channels (e.G., thought leadership, webinars, case studies, PR, newsjacking and social). Oversee PR strategy and media relations, including agency management.Demand Generation & Performance: Own and scale a multi-channel demand engine (email, digital, paid, events, partnerships). Drive booked meetings for sellers as a core performance KPI. Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution. Optimize the marketing tech stack and implement scalable campaign processes.Cross-functional Collaboration: Work closely with Sales, Product, and Customer Success to align messaging and GTM plans. Provide marketing insights to inform product development, pricing, and customer experience initiatives. Manage and collaborate with internal teams and external consultants to execute marketing initiatives.Qualifications8+ years of progressive marketing experience in B2 B Saa S, cleantech, or adjacent industries. Demonstrated success building or scaling a modern marketing function. Proven ability to lead brand, content, and demand generation strategies with measurable impact. Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management. Prior success leading growth through

📌 Sr. Director, Digital Marketing Operations (Mississauga)
🏢 mcd mc kesson canada la mc kesson canada
📍 Mississauga