Department: Marketing

Reports To: Director of Growth Marketing

Salary Range: $55,000 - $70,000 CAD

Position Summary

The Brand & Content Specialist is responsible for bringing the SharpLight brand and marketing strategy to life through compelling content, creative execution and storytelling. This role owns the question: "How do we bring the SharpLight story to life?" Working closely with the Marketing Director and Demand Generation Specialist, this role translates strategy and campaign briefs into high-quality creative assets across social, digital, video, email, web, events, PR and Sales enablement.

Brand Management & Content Creation

- Maintain and strengthen SharpLight's visual brand identity and consistency across digital, print, social, event and Sales materials.
- Maintain brand standards, templates and creative guidelines.
- Develop educational, promotional, thought-leadership and customer-success content.
- Translate technical, clinical and commercial concepts into engaging customer-facing content.
- Adapt content for different audiences, platforms and stages of the customer journey.

Copywriting & Social Media Execution

- Write and edit copy for social media, email, websites, landing pages, campaigns, blogs, brochures, advertisements and presentations.
- Maintain a consistent SharpLight brand voice.
- Execute the social media strategy and calendar established with Demand Generation.
- Create, schedule and publish social content and platform-specific creative.
- Support community engagement and monitor emerging social formats and creative trends.

Video, Photography & Storytelling

- Develop short-form and long-form video content.
- Film and edit product, educational, customer, event and social video where appropriate.




- Coordinate professional video and photography resources when required.
- Develop partner/customer success stories, case studies, testimonials and before-and-after content.
- Turn individual stories into reusable assets across campaigns, Sales, social, email and web.

Campaign, Website & PR Creative

- Translate Demand Generation campaign briefs into compelling creative concepts and assets.
- Develop advertising creative, graphics, video, emails and supporting campaign materials, including variations for testing.
- Create and maintain website copy, imagery, video and other content in partnership with Marketing Operations.
- Support landing-page content and produce SEO-informed content based on shared priorities.
- Support PR execution, media materials, announcements and company communications.

Sales, Event & Asset Support

- Develop brochures, presentations, one-pagers, product assets and other Sales enablement content.
- Support creative requirements for trade shows, workshops, webinars and partner events.
- Maintain an organized library of approved photography, video, B&As;, testimonials, graphics and templates.
- Ensure current and approved assets are easily accessible to internal teams.

Key Performance Indicators

- Campaign asset delivery and timeliness
- Content engagement and utilization
- Content quality and brand consistency




- Video/content performance
- Customer stories, case studies, B&As; and testimonials produced
- Sales utilization of marketing content

Education & Experience

- Bachelor's degree or diploma in Marketing, Communications, Journalism, Graphic Design, Digital Media or a related field.
- 3-5+ years of experience in content marketing, brand marketing, creative marketing or digital content.
- Strong portfolio demonstrating content creation and creative capabilities.
- Demonstrated experience creating content across multiple formats and channels.
- Experience with social media content creation and execution.
- Experience creating and editing video content.
- B2B experience preferred; medical aesthetics, beauty, healthcare, medical devices or lifestyle brand experience is an asset.

Knowledge & Technical Capabilities

- Excellent copywriting, editing and storytelling skills.
- Strong visual judgment and understanding of brand design.
- Experience with Adobe Creative Suite, Canva or comparable creative platforms.
- Video filming and editing capabilities.
- Understanding of social-media formats and best practices.
- Basic understanding of website/CMS platforms and SEO content principles.
- Photography skills and familiarity with CRM/email platforms are assets.

Core Competencies

- Robust creative judgment
- Storytelling
- Attention to detail
- Brand sensitivity
- Excellent written communication
- Visual communication
- Initiative and resourcefulness
- Organization
- Project and deadline management
- Collaboration
- Adaptability
- Curiosity about customers and the market
- Ability to translate strategy into compelling creative execution

📌 Brand & Content Specialist/Manager (Concord)
🏢 SharpLight Technologies
📍 Concord