Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back -lighting systems and illuminated architectural lighting solutions. We design and manufacture cutting-edge lighting platforms built around our patented LumiSheet® technology.
We're looking for a Business Development Representative (BDR) to generate new sales opportunities and develop early -stage customer relationships. This role is critical to Omnify's sales engine — identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team. It's ideal for someone motivated, curious, and eager to build a career in professional sales, working closely with Marketing and Regional Sales Managers to uncover project opportunities across North America.
What You'll Do:
- Conduct outbound prospecting through calls, email, and digital outreach
- Follow up on leads generated through marketing campaigns
- Identify and engage new potential customers within target markets
- Re -engage dormant accounts to identify new opportunities
- Conduct discovery conversations to understand customer needs and projects
- Qualify opportunities and gather key project information
- Create and manage new accounts and contacts in the CRM
- Maintain accurate records of outreach and opportunity development
Requirements
- 1–3 years of professional experience (sales, customer -facing, or business development roles preferred)
- Strong communication and relationship -building skills
- Curiosity and willingness to learn about new industries and products
- High level of organization and discipline in managing outreach activities
- Comfort initiating conversations with new prospects
- Strong motivation to develop a career in professional sales
- Experience with CRM software an asset
Benefits
- Opportunity to build a career in B2B sales
- Exposure to the architectural and design industries
- Work with innovative lighting technologies
- Join a growing, entrepreneurial organization — two of Canada's Top 40 Under 40 recipients sit on our executive team
- Work closely with experienced sales leaders
- Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles
📌 Business Development Representative (BDR) (Markham)
🏢 Omnify
📍 Markham
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