Richmond Hill, Canada Job Description: As a key member of the Experiential Marketing team, this position is responsible for facilitating and executing event and marketing related initiatives to drive brand awareness and generate interest. The successful candidate will work cross-functionally and support the Experiential Marketing Team in event conceptualization, liaising with agencies, planning, program delivery, tracking of key KPIs, and assist with budget management of national event programs. Such programs could include (but not limited to) consumer drive events, VIP events, product launches, retailer events, virtual events, sponsorship activities, and various other programs. You will also assist with the Experiential Marketing Fleet and general administration of day-to-day department duties. You are a self-starter who takes initiative, an enthusiastic team player who loves to be creative. You have the ability to be responsible at managing multiple tasks and competing timelines, are adaptable, have strong attention to detail, and thrive in a fast-paced environment. You take outstanding pride in your work and are excited to measure the effectiveness of programs against set objectives. In joining the team, you will gain a wealth of knowledge through your experience and ultimately be responsible for your own program towards the completion of the internship.



What awaits you? Collaborate and work closely with both external agencies & vendors and with teams across the organization including but not limited to Sales, Public Relations, Logistics, Legal, and within the greater Brand Management team across multiple disciplines to orchestrate and bring planned programs to life. Manage individual project budgets, work-back schedules, and approval processes for internal and external creative resources. Represent the brand at various events, as a Brand Ambassador when required, interacting with customers, overseeing Brand Ambassadors, and Product Specialists. Support onsite event execution, coordination, and external vendor & staff supervision. Support the Experiential Marketing team with various day-to-day tasks, including planning, CRM communication/coordination/review, creation and review of lead generation tools, budget tracking, and financial tracking. Develop communications to ensure activities are well socialized internally and within the dealer network where appropriate. Compile event summary wrap-up reports, analytics, measurement, presentation slides, and strategic recommendations to management. Continuously review and report on prospect, hand raiser & lead activity to assess and communicate program effectiveness. Prepare materials and presentations for meetings as required. Manage marketing fleet needs - transporting, fueling/charging, detailing, usage tracking, invoice

📌 Experiential Marketing Intern (12 Months) (Richmond Hill)
🏢 Bayerische Motoren Werke
📍 Richmond Hill