Reporting to the Manager, Marketing & Sales and working strategically with leaders across the organization, the Communications Specialist is a passionate and persuasive ambassador for our community. you'll actively engage our community and identify opportunities to shine a spotlight on the people, projects and events that shape us. And at the end of the day, you know how to turn those connections into meaningful action through engagement, donations, partnerships, and support. The right candidate for this role has experience in nonprofit communications and is comfortable taking the initiative to form connections on both the corporate and community level, including through member and donor communications, media relations, special events support, and other initiatives.

Writes, edits and publishes clear, persuasive, and brand-aligned communications copy that is designed to convert across digital and traditional touchpoints. Publishes compelling content for the website, newsletters, social media, public media, donor reports, and more, following best practices according to each platform. Advises leadership and develops content for speeches and presentations, executive statements, and strategic announcements.

Mines data and market trends to identify opportunities for new or enhanced key messages to support the organization’s reputation and advance our mission.

Communications Strategy

Plans and manages a comprehensive annual communications calendar, accounting for all internal and external stakeholders. Collaborates with all marketing team members to ensure content is aligned with and supports other in-market messages and campaigns. Measures impact by building trackable metrics into campaigns, and proactively uses analytics including meta, Salesforce, GA4, social listening aggregators, and more.

Uses data to inform strategic campaign enhancements, pivots and new opportunities.



Together with other Marketing and Member Experience team members, manages our email lists to ensure optimal engagement practices.

Event

Publicity & Support Proactively identifies right-fit community events for Y Winnipeg to attend and/or support. Supports event planning and execution, including identifying and procuring display materials, liaising with event officials, and communicating with staff and volunteers. Leads the communication planning and execution to support key public- and internal-facing events, including organizational milestones, days/weeks of observance, fundraising, team recognition, and more Degree or diploma in communications, public relations, marketing or related field (equivalent work experience will also be considered) ~ Demonstrated success in utilizing various best practices and approaches to nonprofit direct marketing campaigns, including direct mail, e-appeals, social media campaigns, etc. ~ Exceptional project and time management skills, including the ability to work within condensed timeframes and to effectively prioritize work and exercise excellent judgment. ~ Excellent written and verbal communication skills with the ability to research, provide options for consideration and evaluate the results. ~ Ability to network, build effective relationships and work constructively across functional teams both internally and externally.

Full time position (80 hours bi-weekly) primarily based on-site in an office setting, requiring extended periods of sitting or standing, frequent computer use, and manual dexterity; occasional evenings, weekends, holidays, and overtime may be required. ~ Collaborative and service-oriented environment with regular interaction with diverse individuals; Role may require delivering presentations and periodic travel between locations, including occasional regional or overnight travel, to support operations and staff engagement

📌 Community Outreach & Communications Specialist (Winnipeg)
🏢 YMCA-YWCA of Winnipeg
📍 Winnipeg