The opportunityWe’re seeking a highly motivated, data‑driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence across organic and paid channels. Working with the Assistant Director of Social Media and cross‑functional stakeholders in Brand, Marketing and Communications, you will lead end‑to‑end integrated campaigns, ensuring content and channel strategies align with business objectives and KPIs. The role focuses on engaging, building and proactively managing authentic conversation through both organic and paid media to achieve our KPIs.ResponsibilitiesOwn end‑to‑end execution of social media campaigns across organic and paid channels, ensuring alignment with business objectives and KPIsLead development and management of editorial calendars, ensuring content consistency, quality and alignment across platformsCreate and oversee high‑quality content, including copy, visuals and campaign assets, maintaining EY brand standards and voiceManage campaign performance, including tracking, reporting and optimisation, and provide actionable recommendations based on data insightsManage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross‑functionally across the EY ecosystemEngage in baseline community management, such as daily social communication, social listening, and monitoringEnhance and grow our employee advocacy social strategy and tool useManage stakeholder expectations and work collaboratively with team members on competing priorities in a quick‑paced, high‑volume environment, bridging between sales and marketing to embolden our combined effortsLearn social media reporting best practices: testing, analysing, and making strategic recommendations based on community, brand and lead‑generation KPIs vs.



vanity metricsSkills and Attributes for SuccessStrong strategic and growth mindset focused on initiating new social ideas to elevate the EY brandDeep understanding of social media best practices and platformsAdvanced analytical capabilities, including experience interpreting KPIs and translating insights into actionable improvementsProven ability to manage multiple campaigns and stakeholders in a fast‑paced, high‑volume environmentExperience with social media A/B testing and analyticsEagerness to learn and adopt AI where appropriate to enhance the social function both with internal and external stakeholdersCollaboration with internal teams and firm leaders to deliver best‑in‑class campaigns/contentEnsuring high‑quality social voice for all EY content, including adherence to style guidelines, and enabling a consistent brand voicePositive, can‑do attitude with a willingness to test, accept and learn from pilotsStrong analytical skills, understanding of social KPIs, measurement and attribution models for socialAn understanding of how social media fits into the larger marketing and firm ecosystemOrganised and articulate, with impeccable attention to detail and a hunger to contributeWhat we look for2+ years of experience planning, executing and optimizing high‑quality social media campaigns across organic and paid channelsExperience managing organic and paid media on LinkedIn, Instagram/Meta and experience with Hootsuite and Asana is valuedExcellent knowledge of social platform capabilities and best practicesExperience working in a fast‑paced,



complex yet agile work environment and able to multitask on a variety of different projects with strong project management skillsWhat we offerWe offer a competitive compensation package where you’ll be rewarded based on your performance and recognised for the value you bring to our business. In addition, our Total Rewards package allows you to decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well‑being.Support and coaching from some of the most engaging colleagues in the industryLearning opportunities to develop new skills and progress your careerThe freedom and flexibility to handle your role in a way that’s right for youToronto: $65,600 – $98,400Inclusiveness at EYInclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.#J-18808-Ljbffr

📌 Senior Social Media Coordinator - C$65,600 - C$98,400 A Year (Winnipeg)
🏢 EY Canada
📍 Winnipeg