Build better healthcare together Maple's purpose is to meet the world's healthcare needs. We're Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we're proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what's possible every day. As we continue to scale our subscription business and expand into new specialty care offerings, we're looking for a Senior Manager, Lifecycle Marketing to own the strategy and execution of how we communicate with Maple users across their entire journey — acquisition, activation, engagement, retention, reactivation, and lifetime value. In this role, you'll shape a data-driven lifecycle program from the ground up — deciding what to build, what to test, and how to measure it — while partnering across Marketing, Product, Data, and Business Development to deliver experiences that actually move the business. As the Senior Manager, Lifecycle Marketing, you will: Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business In your first 90 days, you'll get to know Maple's lifecycle marketing inside and out — auditing every existing program, reviewing funnel performance, and pressure-testing our segmentation,



testing roadmap and measurement frameworks. You'll continue building out lifecycle programs behind our newer service lines, ship a few quick-win optimizations to onboarding and retention. You'll walk out of it with a lifecycle marketing roadmap that ladders up to Maple's business goals, and strong relationships with the partners you'll rely on across Marketing, Product, Data and Business Development. 7+ years of lifecycle, CRM, retention or growth marketing experience ~ A track record of building and optimizing lifecycle programs in a subscription, marketplace, SaaS, digital health or consumer tech setting ~ Deep hands-on experience with marketing automation platforms — Braze, Iterable, Salesforce Marketing Cloud, ~ HubSpot, Customer.Strong analytical skills and the ability to use data to drive decisions ~ Experience designing and running A/B testing programs end-to-end ~ Strong project management and execution — you get things shipped ~ A gift for translating customer insights into scalable programs Experience in healthcare, digital health or another regulated industry SQL or advanced analytics experience Familiarity with customer data platforms (CDPs) and customer journey orchestration tools Comprehensive health coverage: Medical, dental and life insurance because your peace of mind — and your loved ones — matter most Health spending account: Use it for professional development, wellness expenses or a one-time boost to your retirement savings. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best Group retirement savings plan: Invest in your future with our group retirement plan Existing vacancy, full-time Senior Director, Performance and Digital Vacation: 4 weeks Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the role's requirements. Use of artificial intelligence We don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates.

📌 Remote Senior Marketing Manager (Toronto)
🏢 Maple
📍 Toronto