Job OverviewAssociate Brand Manager – Cold Beverage18 month contract – Reporting to the Brand Manager.We are looking for an Associate Brand Manager to join our team and support the growth of our cold beverage portfolio. The successful candidate will contribute to all marketing efforts for the Nestea, Mott’s Fruitsations and Atypique’s brand portfolios, reporting into the Brand Manager, Cold Beverage. In this role you will contribute to the development and execution of key strategies and implementation of the annual brand marketing plans; you will also play a key role in driving relevance with consumers to maximize growth potential for this portfolio in both the short and long term.As a member of our high-growth environment, you will be challenged, inspired, and supported. Our cold beverage portfolio combines a diverse range of brands, entrepreneurial energy with the structure of an established organization – a place where innovation, initiative, and curiosity are celebrated. Join a team that thrives on pushing boundaries and bringing culturally resonant ideas to life.What you will doSupport and collaborate in building the long-term vision and brand strategiesacross the portfolio by analyzing the category, competitors, consumer behaviors, and cultural trends. Contribute to the annual planning process and leverage insights to guide go-to-market recommendations.Lead and execute digital-first brand activations, including social content development, creator partnerships, PR initiatives, paid media, and experiential programs.



Ensure all brand expressions are consistent with each brand’s creative universe and ambition.Partner with cross-functional teams(Omnichannel, RGM, Insights, Sales Commercialization, Innovation, etc.) and external agencies (creative, social, media, PR, influence, experiential, and packaging) to align on program development and deliver impactful executions.Support innovation and product development projects, including packaging evolution and participation in stage-gate / NPI processes. Identify emerging cultural and consumer trends that unlock whitespace opportunities for the brand.Monitor, analyze, and report on brand performance, including digital KPIs, social analytics, AC Nielsen data, and business results. Translate learnings into actionable, insight-driven recommendations that elevate effectiveness and growth.Manage elements of the marketing budget, including planning, tracking, and reconciliation, ensuring accuracy and discipline.Total RewardsCAD $72,000.00 - $88,000 annually.Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility.Perks, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program,



and coffee discount.RequirementsWhat You BringEducation & experienceUniversity Degree in Business and/or Marketing.Minimum 2 years of experience in brand management; CPG experience stronglypreferred.Experience with product and packaging development.Experience in project management and cross-functional collaboration.Familiarity with digital ecosystems, social platforms, and content development is considered an asset.Skills & capabilitiesStrong understanding of Canadian CPG/FMCG dynamics.Natural curiosity for culture, trends, and modern brand communication.Strong communication, presentation, and stakeholder‑management skills.Excellent project management, organization, and time‑management abilities.Analytical and insights‑driven, with solid critical thinking skills.Highly collaborative, proactive, and comfortable challenging the status quo.Ability to thrive in a fast-paced, constantly evolving environment.Proficiency with Microsoft Office; knowledge of AC Nielsen, social analytics tools, or related platforms is an asset.Vacancy Transparency: This role is being posted for an existing vacancy.Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.#J-18808-Ljbffr

📌 Associate Brand Manager – Cold Beverage - C$72,000 - C$88,000 A Year (Winnipeg)
🏢 Keurig Dr Pepper
📍 Winnipeg