The OpportunityWe are looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. This role will be responsible for running end‑to‑end email marketing campaigns using Adobe Journey Optimizer (AJO), including email, SMS, and web and mobile push notifications.If you are passionate about lifecycle marketing, customer journeys, and delivering high‑quality digital communications with excellence, we’d love to meet you. As an Email Marketing Specialist, your role is to reach and engage customers through personalized, data‑driven campaigns and operational communications.Reporting to the Director, Marketing Technology, this collaborative individual will be responsible for leading all external email marketing tactics in support of our digital wealth business, leveraging Adobe Experience Platform and Adobe Journey Optimizer capabilities.Who you areService– You put your clients’ needs first. You advocate service excellence, and work to deliver client‑centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partnerExecution– You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakesCollaboration– You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organizationWhat your day looks likeWorking closely with the individuals across Marketing, you will be responsible for:Contact StrategyStrategically contact consumers, reaching out to specific subsets based on our targeted audience parametersIdentify email best practices and email calendars based on effective campaign timing.Design contact methods that not only target the appropriate consumers but also develop and refine audience segments optimized for business and customer objectivesCampaign & Journey CreationBuild, configure, and deploy digital campaigns and journeys in Adobe Journey Optimizer, overseeing all aspects from design through technical setupEnsure campaigns are aligned with the company’s overall strategy, branding,



and marketing and business objectives.Ensure campaigns are accessible and functional on both desktop and mobile devicesCampaign & Journey ManagementOwn the day‑to‑day execution and maintenance of live journeys and campaigns in AJOThroughout the course of an email marketing campaign, this individual will manage email lists for the campaigns and create an ongoing schedule of content.Identify and address technical issues in conjunction with the Email Marketing Service provider.Monitor email performance and make required adjustments to maximize performanceData ManagementAfter each email marketing campaign, analyze data to identify opportunities for future improvementBaseline campaign performance against other business units and industry normsOptimize our data management process, including the ingestion of data into the ESP from our core data systemsDetermine the optimal manner of managing bespoke requests, in conjunction with our advanced analytics teamApply data and insights to continuously improve targeting, personalization, and journey effectivenessYour experience and skillsSuccess in this role will be determined by the candidate’s ability to successfully manage requests and deliver email marketing communications with excellence. It requires an individual that pays close attention to the details that help deliver results. The ideal candidate would join the organization with knowledge and skills as outlined below:Background2+ years in an email marketing role, including experience building & deploying email campaignsA minimum of 5 years working with Marketing teams to deliver digital campaignsExperience with Adobe Journey Optimizer (or similar journey orchestration platforms)Experience working with Adobe Experience Platform or customer data platforms (CDPs), including audience and profile conceptsExperience performing quality assurance checks on both the build and deployment of email marketing campaigns with a keen attention to detailTeam player with organization and people experience, including setting priorities and problem‑solving, preferably in financial servicesUniversity degree or college diploma.



Experience in lieu of degree is acceptablePersonal Attributes & Soft SkillsStrong verbal and written communication skillsStrong teamwork, communication and interpersonal skillsExperience working with external media agenciesLeadership and interpersonal skills at all organizational levels, robust communication and presentation skillsThe ability to clearly explain and demonstrate the value of marketing technologiesExperience in simplifying technical complexities for a non-technical audienceDemonstrated experience with managing large complex projects involving multiple stakeholders from beginning to endThe ability to work under deadline pressure and ability to manage multi-faceted initiativesAbility to work in a fast paced and multi-disciplinary environmentTeam‑orientated, collaborative and excellent interpersonal skillsStrong analytical skills to measure success and inform future initiativesAbility to manage multiple projects effectivelyTechnical SkillsProficiency with an Email Marketing platform is a must‑haveExperience with front‑end coding languages such as HTML, CSS, JavaScript etc.Experience designing and executing cross channel journeys (email, SMS, push)Knowledge of email measurement and data managementExperience implementing and/or managing email marketing platformsUnderstanding of CASL, PIPEDA and other regulatory requirementsExperience with digital analytics and other digital marketing tools would be advantageousWhy Aviso?At Aviso, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.Here are a few things that set us apart:Competitive compensation package that rewards and recognizes individual contributionsExcellent health, dental and insurance benefits to meet the diverse needs of our employeesGenerous vacation time, fitness benefit, parental leave top‑up optionsMatching contributions to our retirement programCommitment to the continuous improvement of our staff through learning & development and an education assistance programRegular social events to foster teamworkSalaryThis position is posted with an expected salary range of $83,000 - $100,000 CAD annually. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.Equal Employment OpportunityAviso welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.#J-18808-Ljbffr

📌 Email Marketing Specialist - C$83,000 - C$100,000 A Year (Winnipeg)
🏢 Aviso Wealth
📍 Winnipeg