16 Oct
|
Telus
|
Winnipeg
DescriptionOur team and what we will accomplish togetherThe Product Marketing team within TELUS Business, Marketing and Base Management, Enterprise & Public Sector division is a high-energy, collaborative team dedicated to enabling growth in TELUS' most complex B2B segments. We act as the bridge between high-level strategy and ground-level execution, ensuring our channels are equipped with the leads, tools, and insights needed to succeed in their markets.As Sr. Product Marketing Manager for Cybersecurity Skilled Services & Private Wireless Networks (PWN), you will own the complete go-to-market (GTM) strategy for a comprehensive suite of security and network solutions. You will partner closely with Product, Sales, and cross-functional teams to translate complex solutions into compelling market narratives that resonate with Enterprise and Public sector customers. This is a high-impact role where your strategic thinking and execution excellence will directly influence revenue growth and market positioning for thousands of our customers.What you will do:Develop and own the integrated marketing plan for the Cybersecurity Professional Services and PWN portfolios, iterating and optimizing throughout the year based on performance data and market feedbackAnalyze funnel activity, track key deals, and monitor year-to-date performance metrics to inform strategic adjustments and maximize ROICollaborate with Product, Sales, Partner Alliance, Events, Digital Marketing, Base Management, and Sales Activation teams to develop compelling value propositions, product positioning, and messaging that resonate with Enterprise and Public sector buyersDrive content strategy and creation across multiple channels including social copy, one-pagers, pitch decks, testimonials, battlecards,
and Highspot content to equip sales teams with tools and materials that accelerate dealsManage a marketing budget and Marketing Development Funds (MDF) with vendors, ensuring resources are strategically deployed to drive maximum growth and impact across the portfolioLeverage AI tools to streamline marketing operations, enhance customer insights, and drive efficiency across campaign execution and stakeholder reportingQualificationsWhat you bring:5+ years of product marketing, go-to-market strategy, or marketing leadership experience, with proven success managing product portfoliosDemonstrated expertise in developing and executing integrated marketing plans, including strategy, content development, and campaign managementStrong understanding of enterprise B2B sales cycles and the ability to translate technical/complex solutions into compelling value propositions and messaging for Enterprise and Public sector audiencesExcellent cross-functional collaboration skills with the ability to influence and partner effectively with Product, Sales, and other key stakeholdersExperience with marketing metrics and data-driven decision-making to optimize marketing performance and ROIStrong written and verbal communication skills with the ability to articulate complex concepts clearly and concisely to diverse audiencesGreat-to-haves:Experience marketing cybersecurity solutions and working knowledge of cybersecurity professional servicesFamiliarity with TELUS products,
services, or market positioning in the Enterprise and Public sector spaceExperience with vendor management and partner enablement programsSalary Range: $86,000 - $136,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise.Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your familyFlexibility to work in-office, virtually or a combination of both, based on the role's requirementsGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunities to develop your skillsNote for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Telus is proud to foster an inclusive culture that embraces diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.We offer accommodation for applicants with disabilities, as required, during the recruitment process.#J-18808-Ljbffr
📌 Sr Product Marketing Mgr - $86,000 - $136,000 A Year (Winnipeg)
🏢 Telus
📍 Winnipeg