At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively. With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices.

We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

As the Email Marketing Specialist, you will work with the Engagement Marketing Manager & Partnerships Team to create and implement/ marketing campaigns for Borrowell’s over four million member base. As a key member of the Engagement teams, the individual will own our affiliate marketing channel for Borrowell’s marketplace. This involves campaign planning, execution, reporting, strategic direction and channel optimization.

Build email & push notification marketing campaigns, segment audiences, recommend test strategies,



and ensure high quality of all outbound campaigns Coordinate with business to understand requirements and ensure all email campaign assets are delivered on time and follow Borrowell best practices and guidelines Own the campaign deployment calendar to ensure campaigns are on track and executed on time Coordinate with internal teams (including Design, Product, Business Development) to develop campaign content Assist in identifying new opportunities for using and acquiring data to better meet the needs of our partners Produce partner-facing performance reports and continually look for insights to improve future campaign performance 1+ years experience with enterprise-level email service providers (Salesforce Marketing Cloud - preferred, Braze, Hubspot, Sendgrid, etc.) ~ Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization ~ Comfortable with data visualization and KPI tracking Experience with Looker, Tableau or other data visualization tools Basic understanding of SQL for audience segmentation This is a Temporary 6-Month Contract role. We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events.

While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta. At Borrowell, one of our core values and firm beliefs is that diversity makes us better. What’s most key is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment. Please let us know if you require accommodation at any stage in the selection process. The budgeted annual salary range for this role is $60,000-90,000 CAD.

📌 Email Marketing Specialist (Temporary 6-Month Contract) (Toronto)
🏢 Borrowell
📍 Toronto