OverviewCaseware is one of Canada's original Fintech companies, leading the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 languages. More than 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles.We’re looking for aContent Specialistwho thrives at the intersection of creativity, storytelling, and AI-powered efficiency. This role focuses on creating high-impact, short-form content that drives engagement and action, including campaign emails, ad copy, website messaging, and digital experiences. You’ll play a key role in bringing our brand and campaigns to life through clear, compelling, and conversion-focused writing.This is an exciting opportunity for a creative writer and up-to-date content creator who understands how to blend human insight with AI tools to produce smarter, faster, and more effective content at scale.This is a new role.This is a full-time, permanent position.This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).What you will be doingShort-Form Content CreationWrite compelling, high-performing copy for:Campaign emailsPaid and organic adsWebsite pages and landing pagesSocial and digital contentCraft clear, engaging messaging that aligns with brand voice and campaign objectivesTranslate complex ideas into simple, impactful content that resonates with target audiencesCampaign & Conversion FocusPartner with Demand Generation, Product Marketing, and Brand teams to support campaign executionDevelop content optimized for engagement, click-through rates, and conversionContinuously refine messaging based on performance and insightsAI-Driven Content CreationLeverage AI tools to enhance ideation, writing, and content productionUse AI to improve speed, scalability,



and personalization across content outputsExperiment with new tools and approaches to continuously evolve how content is created and deliveredPerformance & OptimizationAnalyze content performance and apply learnings to improve future outputsTest variations of messaging and formats to optimize resultsCollaborate with analytics and marketing teams to align content with business goalsLong-Form Content SupportContribute to blog posts, articles, and other long-form content as neededSupport content repurposing, turning long-form content into engaging short-form assetsEnsure consistency in voice and messaging across all formatsWhat You Bring3–5 years of experience in content marketing, copywriting, or digital marketingStrong writing and storytelling skills, with a focus on short-form, high-impact contentExperience writing for digital channels (email, ads, web, and social)Familiarity with AI tools for content creation, and a willingness to experiment and learnAbility to balance creativity with performance and business objectivesStrong attention to detail and the ability to manage multiple projectsWhat Sets You ApartYou are a creative thinker and storyteller who knows how to capture attention quicklyYou understand how to write for both humans and performanceYou embrace AI as a tool to enhance creativity and efficiencyYou are curious, adaptable, and excited by the future of content and marketingYou bring energy, ideas, and a collaborative mindset to the teamCompensation & BenefitsSalary Range:The annual base salary for this position is between$70,000 CADand$80,000 CADper year.This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.What’s in it for youInnovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive,



inclusive team.Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure balance.Competitive compensation, including a comprehensive benefits package such as health insurance and retirement plans.Impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.Recognition and rewards. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.Global opportunities. Work on international projects and collaborate with a diverse, global team.About CasewareCaseware’s cutting-edge software products are designed for accounting firms, corporations, and governments. Our teams collaborate, innovate, and build upon our product suite with a customer-focused mindset to shape the future of audits, financial reporting, and financial data analytics.With a recent strategic investment from Hg Capital, Caseware is entering a growth phase focused on people and products that have driven our success to date. We value Many Voices, One Team and encourage candidates of all backgrounds to apply. If you require accommodations or have questions during the application or interview process, please email our People Operations team at [email protected] UsageThe recruitment process may use AI-assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight.Background CheckAny candidates offered a position will need to successfully complete a background check through Certn.Co, which typically includes Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check. Candidates residing in the Netherlands and Germany are excluded from background checks via Certn.Co.SecurityCaseware takes the security of candidates seriously. All legitimate communication will come from @caseware.Com email addresses, and our open positions are listed on reputable job boards and on our website. We will NEVER ask for payment or financial information. If you receive an unsolicited job offer, proceed with caution.#J-18808-Ljbffr

📌 Content Specialist - C$70,000 - C$80,000 A Year (Winnipeg)
🏢 CaseWare
📍 Winnipeg