Apple's Sports Marketing team is seeking an experienced individual to join as the International Marketing Lead. This role will help drive the development of marketing strategy, operations, and end-to-end execution of global campaigns that build awareness, growth and engagement for the Sports business, including Formula 1, Major League Soccer, and Major League Baseball.ResponsibilitiesSupport the development and execution of integrated marketing plans for F1, MLS, Friday Night Baseball, and Apple Sports, driving awareness, acquisition, engagement, and retention.Partner with Worldwide geo teams, Sports Marketing Leads, and International agencies on annual planning, paid media campaigns, and budgets.Work closely with creative teams to deliver localized, geo-relevant, creative campaigns and activations that connect plans and product ideas globally across all sports at Apple.Lead key International partnerships from strategy-to-planning-to-execution, and partner with geo teams to identify and unlock local opportunities to expand plans globally.Work across the Apple ecosystem to drive cross-platform promotion and engagement across Apple Services Internationally.Synthesize multi-geo audience insights and translate into accountable marketing strategies grounded in KPIs, budget discipline, and performance results.Translate leadership priorities into action by operationalizing the systems, processes, and structures that keep the marketing team aligned, unblocked, and moving with speed and clarity.Present strategies, creative concepts, and performance learnings to senior leadership,



aligning on priorities and business impact.Ensure all marketing reflects Apple's brand standards, design principles, and tone of voice.Minimum Qualifications15+ years of experience in sports marketing, entertainment, or digital media, with a proven record of leading high-impact sports marketing initiatives and driving user growth, engagement, and retention for consumer-facing digital/mobile products.Expertise in developing and executing multi-geo, integrated, insight-driven marketing campaigns — from brand strategy through full-funnel activation — with exceptional storytelling that connects creative ideas to measurable business outcomes.Highly skilled at leading cross-functional teams and translating data and insights into actionable marketing strategies and presentations for senior leadership.Bachelor's Degree required.Preferred QualificationsDeep passion for sports, technology, and media, with a strong understanding of sports culture, fan behavior, and emerging consumer trends.Self-starter who thrives in a fast-paced, ambiguous environment.Exceptional relationship-building and interpersonal skills.MBA is a plus.Salary Base pay range: $156,600 – $235,100 CAD annually. Includes comprehensive medical and dental coverage, retirement perks, employee stock programs, discounted products, educational reimbursement, and potential discretionary bonuses.15+ years of experience in sports marketing, entertainment, or digital media. Expertise in multi-geo integrated marketing campaigns. Skilled at leading cross-functional teams. Bachelor's Degree required; MBA a plus.#J-18808-Ljbffr

📌 International Sports Marketing Lead - C$156,600 - C$235,100 A Year (Toronto)
🏢 Apple
📍 Toronto