BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it. We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go.

Our ideal candidate is analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped instead of running on instinct.

This role owns two things that depend on each other: the data underneath our marketing funnel, and every message that runs on top of it. We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content.

You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. This is a build role - it's the foundation to our email and lead tracking.

Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us.



How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us. This is an in-person role based out of our Sherwood Park, Alberta office.

Build and run the email program across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted Work across product and web on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties Protect reseller cross-branding so partner customers never receive email that promotes BIS over the partner Bring in outside specialists for technical or copy work where it makes sense, and review what they produce before it ships Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage Untangled a CRM that years of good intentions had made incoherent , figured out what was actually happening in it, and rebuilt it into something that held together The systems here only come together through data, and that matters to us more than design polish Distinguish a software buyer from a course buyer and build accordingly 4+ years in email marketing , lifecycle marketing,



or marketing operations experience ~ Practical understanding of attribution and data hygiene inside a CRM , and the confidence to say when a number is wrong ~ A track record of building email or nurture programs that produced measurable results you can point to Bonus points if you have: APIs, Zapier, or moving data between systems that were not designed to talk to each other Migrated or consolidated marketing platforms Put AI tools to work in your own workflow: analysis, QA, copy, or build Full medical, dental, and vision coverage Life insurance and disability insurance Health spending account Flexible working hours On-the-job training and growth opportunities Free in office parking $BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing! And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you would like more information about how your data is processed, please contact us We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.

📌 Full Time Digital Brand Marketing Director (Sherwood Park)
🏢 BIS Safety Software
📍 Sherwood Park