Job Description: Here at Rakuten Kobo Inc. we offer a casual working start-up setting and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities. If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.The Role: We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization. This is a highly strategic and hands‑on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing. The ideal candidate combines deep performance marketing and analytical expertise with strong commercial acumen, translating complex data into actionable marketing decisions that improve customer acquisition efficiency, retention, conversion, and lifetime value.Key Responsibilities Lead Marketing Measurement StrategyOwn the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagementDevelop and evolve attribution models to better understand channel contribution and optimize investment allocationPartner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnosticsEstablish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health,



retention, churn, customer lifetime value, and ROASDrive Performance OptimizationPartner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunitiesAnalyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeysSupport budget allocation, scenario planning, forecasting, and performance investment decisionsInsight DeliveryDeliver clear, executive-ready dashboards, reporting, and performance storytellingTranslate complex data into concise recommendations for leadership and crossfunctional stakeholdersProactively surface trends, opportunities, and risksBuild a culture of data-driven decision making across the marketing organizationCross-Functional LeadershipPartner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworksWork with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governanceChampion consistency in measurement across channels, teams, and regionsSkills & Experience Required Experience 8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related rolesProven experience leading marketing measurement strategy in a digital consumer businessDeep expertise in acquisition, retention,



ecommerce conversion and lifecycle performanceExperience working across subscription, ecommerce, or high-growth digital business modelsTechnical Expertise Hands‑on experience with: Google Analytics 4Google Tag ManagerPaid media platforms (Google Ads, Meta, DSP/programmatic platforms)Attribution and measurement tools (including Super Metrics)CRM and lifecycle marketing platformsExperimentation / A/B testing platformsBI / visualization platforms (Looker, Tableau, Power BI, or equivalent)SQL and advanced data analysisSubscription, ecommerce, and cohort analytics toolsStrong understanding of: Multi‑touch attributionMedia mix modelingIncrementality testingCustomer lifetime value modelingCohort analysisChurn analysisFunnel optimizationMarketing forecasting and scenario modelingLeadership & Soft Skills Strong executive communication and storytelling skillsAbility to influence senior stakeholders through insight and commercial thinkingStrategic mindset with strong business acumenHighly collaborative cross‑functional leadership styleComfortable moving between strategy and executionStrong problem‑solving orientation with a bias for actionWhy This Role Matters This role will be critical to helping Kobo scale efficiently by improving how we measure performance, understand customer behavior, allocate investment, and optimize the full customer lifecycle. Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth.The Perks: Flexible hours and hybrid remote working environmentSubsidized in‑office lunchesFour extended long weekends in the summerFull benefits starting from your first dayPaid Volunteer days, unlimited sick days, and 3% RRSP matchingWork From Anywhere Program for up to 3 months (90 days)Lifestyle spending

📌 Senior Manager, Performance Marketing (Toronto)
🏢 Rakuten Kobo
📍 Toronto