Drive e-commerce excellence as a Growth Marketing Director at DAVIDsTEA in Montreal. Focus on site conversion, demand capture, and lifecycle marketing to enhance our customers’ experiences. As a Growth Marketing Director, you will oversee the site experience, optimize product detail pages, and ensure seamless checkout flows.
Your role involves running structured A/B testing, managing paid media budgets, and building retention strategies like the Frequent Steepers program. You'll mentor a small team while crafting a best-in-class marketing operation that prioritizes data-driven results. Key Responsibilities:
- Optimize site experience and checkout flow end-to-end
- Build and oversee A/B and multivariate testing
- Manage relationships with paid media agencies
- Design retention and loyalty marketing strategies
- Create operational playbooks for channel tactics Requirements:
- 7+ years in growth or digital marketing
- Proven experience with significant media budgets
- Robust skills in SEO, email, and lifecycle marketing
- Comfort in analyzing data and dashboards
- Experience managing multiple projects simultaneously Bring your passion for growth marketing and expertise in digital strategies to elevate DAVIDsTEA’s customer engagement.
📌 Growth Marketing Director at DAVIDsTEA (Laval)
🏢 Motion
📍 Laval
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