Job Summary Reporting directly to the CEO, the Vice President of Sales is Shearwater's senior commercial leader responsible for driving global revenue growth, strengthening channel partnerships, expanding into new markets, and leading the company's commercial strategy. This role combines strategic leadership with hands‑on execution. You will oversee global sales operations, business development initiatives, brand and customer experience functions, and new category growth opportunities while leading a high‑performing international team. The successful candidate will be a proven sales executive who thrives in entrepreneurial environments, has experience building international distribution networks, and can translate market opportunities into sustainable business growth.Responsibilities and Duties 1. Drive Global Sales GrowthOwn and deliver Shearwater's global revenue objectivesLead and support regional sales teams across North America, EMEA, and APACExpand and strengthen distributor and dealer networks worldwideDevelop and execute sales strategies that drive revenue, margin, and market share growthManage key customer and channel relationshipsMonitor sales performance, forecasting accuracy, and commercial profitability2. Lead New Category and Partnership DevelopmentDrive commercial execution for new product categories and strategic business venturesDevelop go‑to‑market strategies for new products and emerging marketsIdentify, negotiate, and execute strategic partnerships and distribution agreementsCollaborate closely with Product Development, Marketing, and Operations teams to ensure successful market launches3. Grow Government, Military, and Public Safety BusinessExpand Shearwater's presence within government, military,



and public safety sectorsSupport complex procurement and tendering opportunitiesBuild relationships with end users, procurement officials, and channel partnersOversee business development activities within regulated and institutional markets4. Lead Global Go‑to‑Market ExecutionOwn the global product launch and commercial planning calendarEnsure product launches are supported with effective pricing, positioning, training, and promotional strategiesAlign sales, marketing, and operations teams to deliver exceptional customer experiences worldwide5. Build and Develop a High‑Performing TeamLead, coach, and develop a geographically distributed commercial organizationFoster a culture of accountability, ownership, collaboration, and continuous improvementManage departmental budgets and resource allocationPartner with executive leadership to support overall business objectives and long‑term growth strategiesWhat You Bring You are a strategic thinker who can balance long‑term planning with day‑to‑day execution. You bring a strong commercial mindset and understand how to build sustainable growth through effective leadership, disciplined sales processes,



and solid partnerships.Required Qualifications10+ years of progressive sales leadership experience with direct accountability for revenue growth leading international B2B sales organizations and distribution networks5+ years experience selling hard goods within consumer specialty, outdoor recreation, marine, diving, technology, or similar enthusiast‑driven industries5+ years proven ability to build and expand sales channels across multiple global markets with complex sales cycles, channel partnerships, and strategic customer relationshipsExperience launching new products, entering new markets, or leading commercial growth initiativesStrong business acumen with the ability to manage revenue, margins, forecasting, and operational performanceBachelor’s degree in business, Commerce, Marketing, or a related field, or an equivalent combination of education and experiencePreferred QualificationsActive diving experience or a willingness to become a certified diverExperience negotiating OEM, technology, or strategic partnership agreementsUnderstanding of manufacturing, product development, and sales planning processesMBA or equivalent executive leadership experienceExperience working with government, military, or public safety procurement programsFamiliarity with regulated procurement environments and tender processesSalary Range Career Band 4: $140-180kLocation & Travel This position is based in Richmond, BC and requires regular international travel (approximately 30–40%) to support customers, distributors, trade shows, strategic partnerships, and business development initiatives across North America, Europe, and Asia‑Pacific.BenefitsFlex time and Hybrid work site arrangements for most professional staffCompany paid Life, AD&D;, Dental, Extended Health, EAP Plan + Health Spending

📌 Vp Sales - $140,000 - $180,000 A Year (Richmond)
🏢 Shearwater
📍 Richmond