Pophaus | Toronto (Hybrid) | Full-Time | $60,000 to $70,000 CADWho We ArePophaus is a Toronto based creative agency building scroll stopping content for fast growing CPG brands. We run studio shoots, manage creators, and ship content that actually moves the needle. Our clients are founders and marketing leaders who care about craft, speed, and results.Who You AreYou are the person who saves TikToks in a folder called "steal this," follows 40 new CPG brands a month, and notices when a brand's tone shifts overnight. You live on Instagram and TikTok, and you have strong opinions about what works on them.You're obsessed with consumer brands. The first thing you do when you discover a new CPG, food, beverage, or wellness brand is pull up their feed and judge it. You know which brands are winning on social right now, and more importantly, you know why.You're not looking for a role where you post what someone else briefs you. You want to build the calendar, pitch the ideas, brief the creators, and own the outcome.If you want to punch a clock and run a content schedule, this is not the role for you. If you want to grow into a strategist or lead inside a quick moving agency, keep reading.Why This Role ExistsPophaus works with consumer brands where community and creators are not nice to have. They are the brand.This role owns three critical things:Day to day social media execution on Instagram and TikTokOriginating content ideas and building content calendarsManaging creators and talent relationships that power our content engineIf content goes live, creators are onboarded, or a brand's comments and DMs are active, this role touches it.What You'll OwnYou are responsible for originating the content ideas that drive each brand forward, not just executing them.Research each brand's audience, category,



and competitors to surface content angles that actually resonatePitch fresh content ideas weekly that connect brand positioning to what is currently working on Instagram and TikTokIdentify emerging trends, formats, sounds, and cultural moments early and translate them into brand specific executionsBuild full monthly content calendars for 3 to 4 brands, including content pillars, post types, hooks, and rationaleOwn the why behind every post, not just the whatBring a point of view to creative reviews and strategy callsSocial Media ManagementExecute the content calendars you build across Instagram and TikTok for 3 to 4 brandsWrite captions that sound native to the platformPost Reels, TikToks, Stories, and carousels on scheduleMonitor performance weekly and translate insights into next month's calendarEnsure every piece of content aligns with brand voice, strategy, and current platform behaviorCommunity ManagementRespond to comments and DMs in a timely, brand appropriate toneProactively engage with followers and relevant accounts to build communityIdentify community insights that can inform future contentEscalate issues or feedback to the internal team early, not lateTalent & Creator ManagementSource creators for Instagram and TikTok across multiple brand categoriesHandle outreach, onboarding, and ongoing relationship managementBrief creators clearly and professionally so the work comes back right the first timeTrack deliverables, timelines, and usage rightsBuild a reliable talent bench Pophaus can lean on for years, not one offsWork closely with our Art Director, designers, video editors,



and account leadsKeep Notion, Slack, and shared drives organized and up to dateCommunicate clearly and proactively with clients and the internal teamFlag risks early instead of reacting lateTake full ownership of your accounts without needing remindersWhat You'll Have at PophausYou won't be doing this alone. You'll have:A dedicated Art Director who handles creative direction and visual strategyIn house video editors, designers, and a studio for shootsDirect access to the founder and account leads for strategic guidanceA growing creator and UGC network to plug intoA clear growth path. This role is built to grow into Senior Social Media Manager or Social Media Strategist within 12 to 18 months as Pophaus scalesNon-Negotiables3+ years managing Instagram and TikTok for consumer brandsProven track record of building content calendars and originating content ideas, not just executing handed down briefsHands on experience with CPG, food, beverage, wellness, or supplementsDeep understanding of what performs on social in North America right nowHands on experience managing creators or UGC talentConfident written English for captions, DMs, and creator communicationComfortable managing 3 to 4 brands at once without dropping ballsA genuine obsession with consumer brands and social cultureA problem solver. If you see an issue, you're already three steps into a solutionTools You Should Be Comfortable WithInstagram and TikTok native tools and analyticsScheduling platforms like Later, Buffer, Sprout, or similarGoogle Drive, Slack, and NotionSocial listening toolsCreator platforms like Grin, Aspire, or similar$60,000 to $70,000 CAD base, based on experienceFull time, hybrid role based in TorontoClear growth path inside a fast moving agencyThe chance to shape how Pophaus builds social, not inherit a playbook

📌 Social Media Manager (Toronto)
🏢 Pophaus
📍 Toronto