We’re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market. This role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events. You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers.

You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion. You understand how ideas spread beyond owned channels and how to place content, people, and insights into environments where senior decision-makers are already paying attention. You are comfortable turning content, data, and reports into explicit narratives and thought leadership that others want to share, publish, and discuss.

You think in terms of distribution, visibility, engagement, growth, and retention, with a focus on reaching and influencing a high-value audience of senior leaders. You will turn content, reports, and data into high-impact external campaigns. Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns Package insights into clear narratives and points of view for senior decision-makers Position people, content, and programming externally Place content, insights, and voices into credible media and external platforms Extend the reach of events and programming through external distribution Secure placements and partnerships that generate high-quality backlinks and increase authority Your goal is to increase visibility and credibility among senior decision-makers.





Use social as a strategic distribution channel to extend reach Convert external audiences into subscribers and engaged community members Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement Measure performance and optimize for growth Track performance across media, partners, social, paid distribution, and search impact Make clear adjustments to improve performance over time Your work should lead to continuous improvement in visibility, audience growth, and revenue impact. Growth in high-quality backlinks and overall authority from external placements Strong performance of thought leadership campaigns and distribution efforts Experience creating and distributing thought leadership or content through external channels Ability to translate content, data, and insights into compelling narratives Ability to connect external activity to measurable performance outcomes Strong communication, relationship-building, and positioning skills Experience using social and paid channels for distribution and amplification Positioned media or content agencies By placing our content, insights, and people into high-impact external environments, this role helps us: Increase visibility and authority among senior decision-makers Build, engage, grow, and retain a high-value audience and loyal community Strengthen search visibility through high-quality placements and backlinks This full-time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $95,000 to $140,000 CAD. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills,



abilities of the applicant, equity with other team members, and alignment with market data.

In addition to annual salary, full-time employees are also eligible for a discretionary bonus and a comprehensive benefits package. We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston.

Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company. We’ve previously ranked #30 in The Globe and Mail ’s list as well as Deloitte's Fast 50 program , received a CMI award for for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!

In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us. Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Privacy Policy

By submitting your application, you acknowledge that your personal information will be processed in accordance with our Recruitment Privacy Notice .

📌 Head of Marketing Communications - Remote (Vancouver)
🏢 BLACK
📍 Vancouver