We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.

The Team : Located in Montreal, the Mattel Building Sets Campus is a creative hub focused on developing Mattel Brick Shop and Mega Bloks products for a global audience. The campus brings together cross-functional teams who collaborate to support innovation, creativity, and the evolution of iconic building brands. As part of Mattel’s global organization, the Montreal campus offers an inspiring environment where ideas grow and teams work together to bring imaginative building experiences to life.

Our Brand

Design team is responsible for creating, developing, and producing innovative visual communication strategies that support our products across multiple touchpoints. Within this team, the Playbook Design function plays a critical role in shaping consumer experience by translating product intent, play patterns, and brand guidelines into clear, engaging, and intuitive playbooks and instructional materials. We are currently seeking an energetic and passionate Associate Playbook Designer who is creative, detail-oriented, and capable of managing moderately complex projects.

Reporting to the packaging manager this role works closely with cross-functional partners to support the development and execution of high-quality playbook experiences. Design and develop instruction booklets that clearly communicate build steps, play patterns, and product intent. Collaborate with product design, marketing, brand design and cross-functional partners to support the overall consumer play experience.

Translate technical and product requirements into transparent, intuitive, and visually engaging instructions. Prepare and present instruction booklet assets for review and approval.



Be able to adapt to new technologies, trends, and developments in the field of graphic design. 3+ years of experience in a similar or related design role, with exposure to instructional, product, or experience-driven design considered an asset. ~ Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat, Adobe XD) and Microsoft Office. ~ Attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously. ~ Interest in toys, play patterns, user experience, and emerging design trends. ~ Bilingualism (asset). ~ Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.

We are a performance-driven company. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

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📌 Illustrator/ Graphic designer (Montreal)
🏢 Mattel
📍 Montreal