Job SummaryReporting directly to the GTM Lead, ProCogia is seeking a Sales Operations/Demand Generation Leader. The ideal candidate is a highly organized, data-driven B2B technology professional who combines Salesforce-based Revenue Operations expertise with hands‑on demand generation experience and can serve as the operational growth partner to the GTM Lead. This is an exciting opportunity to join a high-growth, close‑knit team where your contributions will have a direct impact on the company's expansion across North America.This is a hybrid role, with in‑person presence at the Vancouver office expected 3 day/week.Key ResponsibilitiesOwn and execute end-to-end demand generation programs — including LinkedIn campaigns, email marketing, webinars, and content initiatives — to drive qualified pipeline for the GTM teamManage and optimize HubSpot as the central CRM, ensuring data integrity, accurate pipeline tracking, and adoption across the sales organizationBuild and maintain executive-level reporting dashboards covering pipeline health, campaign performance, win rates, conversion metrics, and revenue forecastsServe as the primary liaison to ProCogia's external marketing agency (Web Growth), overseeing campaign planning, budget allocation, performance reviews, and overall accountabilityLead revenue operations functions including sales forecasting, opportunity management, and pipeline analysis to support GTM decision-makingDevelop and refine demand generation messaging and content assets — including case studies, one-pagers, thought leadership pieces, and presentation decks — tailored to ProCogia's data and AI consulting offeringsCoordinate and manage integrated marketing programs across digital channels (SEO/SEM, LinkedIn, email, landing pages)



in partnership with the external agencySupport the planning and execution of events, partnerships, and outbound initiatives that expand ProCogia's presence across North American marketsIdentify and report on key sales and marketing KPIs, translating data into actionable insights and investment recommendations for senior leadershipCollaborate directly with the GTM Lead and executive team to align sales operations, marketing activity, and growth strategy — acting as an operational partner in weekly pipeline and performance reviewsQualifications5–7 years of B2B demand generation experience in a technology, software, AI, cloud, data, or consulting environment, with a track record of campaign ownership and measurable pipeline generationBachelor's degree in commerce, business, or a related fieldHands-on Salesforce (or HubSpot) expertise including dashboard creation, opportunity and pipeline management, forecasting support, and workflow automationDemonstrated experience in revenue operations and sales analytics — forecasting, win rate and conversion reporting, and KPI dashboard developmentExperience managing external marketing agencies or vendors, including campaign planning, budget oversight, and performance accountabilityWorking knowledge of digital marketing channels including LinkedIn campaigns, SEO/SEM, email marketing,



and marketing automationStrong project management skills with the ability to run multiple initiatives simultaneously across sales, marketing, content, and executive reporting functionsExcellent written communication skills with the ability to produce executive-level content such as case studies, presentations, thought leadership pieces, and campaign messagingAnalytical mindset with proficiency in Excel and experience measuring campaign ROI and business performanceBackground in professional services, IT consulting, AI consulting, or systems integration; familiarity with utilization, billable resources, Statements of Work, and project-based selling is a robust assetExecutive presence and business acumen sufficient to serve as an operational partner to senior leadership, including the ability to independently report on pipeline health, campaign performance, and revenue forecastsRequired Systems & ToolsCRM: HubSpot (required); Salesforce experience an assetMarketing Automation / Cloud: Familiarity with enterprise marketing platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, or SAP Marketing CloudVideo & Virtual Selling Tools: Zoom or equivalent (e.G., Microsoft Teams, Google Meet)ERP Systems: Working knowledge of at least one ERP platform (e.G., SAP, Oracle, Microsoft Dynamics)CompensationBase salary $100,000, with performance bonus up to $35,000Parking on-site in our downtown Vancouver office is includedProCogia is proud to be an equal-opportunity employer. We are committed to creating a diverse and inclusive workspace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#J-18808-Ljbffr

📌 Sales Operations & Demand Generation Manager - $100,000 - $135,000 A Year (Winnipeg)
🏢 ProCogia
📍 Winnipeg