We’re looking for a Lead Product Marketing Manager to define how our multi-product platform shows up in the market — shaping our story, driving world-class product launches, and enabling our go-to-market teams to win.

This role sits at the center of Product, Sales, Customer Experience, Marketing, and Partnerships , translating complex capabilities into transparent, compelling narratives that resonate with enterprise buyers.

You’ll play a highly visible, strategic role with direct impact on growth, market perception, and product adoption — helping a recognized leader power some of the most sustainability-driven organizations in the world.

Your responsibilities will include :

Own Our Story

- Define and evolve our category narrative across ESG data, carbon, climate risk, and sustainability performance

- Translate complex product capabilities into clear, differentiated value propositions

- Build messaging frameworks tailored to key personas (Sustainability, Legal, Finance, Risk)

Lead Product Launches

- Own end-to-end go-to-market strategy for new products and capabilities

- Partner with Product on launch readiness, packaging, and pricing strategy

- Deliver impactful launches that drive pipeline, adoption, and customer value

Enable Revenue Teams to Win

- Equip Sales and partners with the tools, messaging, and confidence to win

- Develop high-impact enablement assets (pitch decks, battlecards, demos)

- Support strategic deals with tailored narratives and content

- Lead the win/loss program and translate insights into action

Drive Market Intelligence

- Own competitive intelligence and market insights

- Influence product strategy with buyer needs, trends, and analyst perspectives

- Support analyst relations (Gartner, IDC, Forrester, Verdantix)



and category positioning

Build Thought Leadership

- Partner with Marketing to turn product innovation into compelling content

- Contribute to website, case studies, webinars, and thought leadership

- Elevate our voice as a category leader in ESG and sustainability technology

- Support campaigns that drive both demand and credibility

What we’re looking for:

- 5+ years in Product Marketing, ideally in B2B SaaS

- Experience supporting enterprise sales and complex GTM motions

- Proven track record of successful product launches and GTM execution

- Experience with multi-product platforms or ecosystems

- SaaS pricing experience is a strong asset

- ESG or sustainability knowledge is a plus

- Exceptional ability to simplify complex topics into compelling narratives

- Strong balance of strategic thinking and hands-on execution

- Deep understanding of enterprise buyers and long sales cycles

- Proven ability to influence cross-functional stakeholders

- Excellent storytelling and communication skills

- Comfort working with modern tools and AI (e.g., Gemini, NotebookLM, Gong)

- Customer-obsessed and market-driven

- Structured thinker with a strong point of view

- Thrives in fast-paced, evolving environments

- Collaborative, low-ego, and impact-oriented

What we offer :

- Join an early-stage, well-financed company

- Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software

- Contribute your knowledge and insights to increase awareness and knowledge of sustainability

- Generous health benefits

- Flexible schedules

- 4 weeks of vacation

- Stock option plan

📌 Lead Product Marketing Manager (Toronto)
🏢 Novisto
📍 Toronto