Sapling Financial Consultants is a management consulting firm, founded in 2015. What started as an idea from a kitchen table has turned into a trusted advisor serving clients across North America. Headquartered in Toronto, Ontario, with newly opened satellite offices in Atlanta and New York, Sapling is supported by a team of 30 professionals, delivering high-quality financial modelling, due diligence, interim FP&A; and data analytics solutions tailored to mid-market companies, private equity firms, investment banks, search funds and independent sponsors, infrastructure and electricity developers, as well as entrepreneurs.

The firm continues to scale its capabilities, invest in new talent and maintain flexibility in response to shifting market conditions. The firm was recognized for its excellence, being awarded the CanadianSME National Business Award for Best Professional Service in 2023, receiving Ragan’s 2025 Workplace Wellness Award in the category of Learning & Development – Wellness Initiatives, as well as being ranked among Canada’s Top Growing Companies by The Globe and Mail’s Report on Business Magazine for three years in a row. We don’t bake a cake that they can see before they buy, or build a car they can take for a test drive.

Yet, they tend to perceive value in consulting services, and reputation, trust, relationship building, and consistent high quality deliverables is key in their decision making. We are looking for a Marketing Manager who is passionate about marketing professional services and is energized by the opportunity to shape Sapling’s brand as it grows from a boutique firm into a Canadian professional services powerhouse. We are a boutique consultancy that differentiates itself from the big firms with best-in-class work and a strong functional expertise, and we have no interest in diluting our brand.

In this role, you will work on understanding our clients needs and services,



and find creative ways to strengthen and differentiate our brand and capture a larger market share. The ideal candidate is a strategic and hands-on leader that brings significant marketing experience, strong business acumen, and experience within consulting, professional services, or high-performance services based businesses. We’re looking above all for someone with a longer-term outlook who wants to join like-minded people in building a successful company founded on that principle of creating high-impact value for clients.

Marketing strategy and planning Turn business goals into a plan that the marketing team can act on The plan will be updated periodically and it involves defining the audience, marketing campaigns, choosing the most suitable channels (conferences and events, social media, SEO, email marketing, paid advertisement, word-of-mouth), and deciding how to use resources to achieve the business goals Brand, Content, and Campaign management Craft compelling, differentiated messaging and value propositions tailored to CEOs, CFOs, private equity partners, and investment bankers Manage our online, LinkedIn, and in-person presence, and promote our teams financial thought leadership Manage and support the creation of internal thought leadership that supports our current content strategy and use to move prospects through every stage of the pipeline Monitor campaign results and make changes based on data insights to improve results Work with the sales team to execute a keep warm strategy for our lead and customer base so that when our services are needed,



we are who they think of first Market and customer research Conduct market research and use customer data, competitor activity and previous campaign results to understand demand, customer needs, and make better decisions Use research to understand whether customers are losing interest, what they value most, or where the buying experience creates friction, to assist the company to improve the customer experience Manage performance and mentor a Marketing Analyst and marketing interns/co-ops PR, website management and digital marketing, partnering with professional associations Collaborate with Sapling leadership, consulting, sales, and administrative team to accomplish Sapling’s growth goals As the company grows work on building a larger high-performing marketing team Ensure available marketing budget is used effectively. Performance measurement Collect and analyze results data to measure performance against original goals, and use lessons to improve results on current and future initiatives 5+ years of prior marketing experience, with a strong preference for candidates with experience in consulting, professional services settings, or B2B services ~ Strong track record for managing people, projects, and budgets with successful measurable outcomes ~ A self-starter with high creative standards who takes ownership and is comfortable working in a high-performance, fast-paced environment ~ Strong understanding of and experience using CRM systems, marketing automation platforms, and digital analytics Start Date: ASAP Compensation Range: CAD $100-$140k Job Type: Permanent, full-time ~ Application Materials: # Cover Letter (non-AI) focusing on your career achievements and goals and how they will help make you successful in the role # Answering a couple of questions on our online form # When it is reviewed, it is reviewed by a human being, likely a senior one, at Sapling.

Sapling Financial

Consultants is an e qual prospect employer that is committed to inclusion and diversity .

📌 Manager, Digital Marketing *Remote (Toronto)
🏢 Sapling Financial Consultants
📍 Toronto