Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart. We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine.

This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself — comfortable with the full stack from search and paid media to email and content-driven demand. You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time.

This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline. Pipeline & Campaign Execution Own pipeline generation targets — demos booked and opportunities created are your north star Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events Continuously A/B test creative formats, messaging, and campaign structures — and bring examples of non-boilerplate campaigns that actually moved pipeline Marketing Operations & Data Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase Maintain attribution tracking, lead routing,



and CRM data hygiene so pipeline reporting is trusted by Sales Analyze campaign performance to surface insights and tell a clear, actionable story — this is a key differentiator for this role Track and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contribution Partner with Sales to align on target accounts, campaign timing, and pipeline goals Collaborate with Product Marketing on messaging, content, and campaign assets Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM Manage the demand generation budget, allocating spend across programs based on performance data Direct agency partners and contractors as needed Compliance with Information Security Policies Responsibility and accountability for executing League's policies and procedures within the department/ team Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations 7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-end ~ Enterprise SaaS background — you've marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders ~ Proven track record of personally owning and driving significant pipeline, not just supporting it ~ Hands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics,



and SEMrush ~ Strong data instincts: you pull reports yourself, find the signal, and translate it into a explicit recommendation ~ HIPAA) as they relate to marketing Early thinking on AEO — how to influence LLM citations and community-driven discovery (Reddit, G2, forums) alongside traditional SEO Bachelor's degree in Marketing, Business, or related field CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. 145,000 - $170,000 CAD We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status .

A recruiter (not a computer) reviews all applications at League. We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday.

Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. Scammers are getting craftier and leveraging fake job postings to get personal information. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position.

Review our for information on how League is protecting personal data.

📌 Market Chief Marketing Officer - Full Time (Toronto)
🏢 League
📍 Toronto