Channel Marketing Manager Salary: $80,000 – $110,000 (plus benefits and vacation) Marketing Role Type: Full time At WellnessLiving, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We’re a customer-first company that values excellence, accountability, and adaptability, and we’re looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

Customer

First – We approach every challenge with a deep commitment to our customers’ success and happiness. Adaptability – We embrace change, stay flexible, and continuously evolve in a dynamic world. If these values resonate with you and you meet the qualifications for this role, we’d love to hear from you!

We are seeking a Channel Marketing Manager to grow referral revenue through WellnessLiving’s partner network and customer-referral program. Reporting to the Director of Channel Partnerships, you will own partner marketing — from event activations and email invitations to social strategy, follow-up, and partner-led content — and you will manage the customer-referral program end to end. You will also run The Founders’ Journey podcast and Customer Champions, WellnessLiving’s Customer Advisory Board of operators who preview features and give product feedback.

The job is to deepen partner and customer relationships and turn those relationships into more referrals. You will work closely with Channel Partnerships, Product, Customer Success, Events, Creative, and the VP of Marketing. Success is measured on partner- and customer-sourced referral pipeline, stronger customer-referral program performance, and consistent partner content that makes the network easier to activate.

Partner Marketing





Own partner marketing across activations, partner events, email invitations and follow-up, and partner social strategy.

Plan and run partner event marketing: pre-event outreach, invitations, on-site or virtual activation support, and post-event follow-up that deepens the relationship and produces referral activity. Coordinate and produce partner-related content — webinars, podcast interviews, expert interviews, social content and related assets — that showcases the partner network and gives partners something they want to share. Use that content and those events to strengthen partner relationships and drive more partner-sourced referral revenue.

Customer Referral Program

Manage the customer-referral program with a clear goal: increase customer referrals overall. Own the program calendar and deliverables — activations, campaigns, email invitations, and follow-up sequences that give customers a reason to refer and make it easy to complete the referral. Build and ship stronger referral assets and campaign packages (email, landing support, social copy, and partner/customer talking points) and measure what actually produces referrals.

Use the show as a partner- and customer-relationship tool: book operators and partners, then convert strong conversations into clips, follow-up, and referral opportunities.

Customer

Champions (Customer Advisory Board) Recruit and maintain a small standing board of customers (typically 8–12 operators)



who preview features and give structured product feedback.

Experience: 4+ years in B2B channel marketing, partner marketing, or customer-referral / advocacy marketing. Community moderation alone is not a substitute.

Partner Marketing: Experience running partner events, co-marketing activations, and partner content (webinars, interviews, short-form video) that deepens the relationship and produces referral activity.

Experience managing a customer- or partner-referral program, including campaigns, email invitations, follow-up, and performance reporting.

Customer Programs: Experience running a customer advisory board, champion group, or similar operator forum, and turning conversations into product insight.

Content Production: Comfort coordinating webinars, podcast interviews, and short-form video with Creative and Events.

Pipeline Orientation: Comfort being measured on referral volume and influenced pipeline — not vanity engagement. Strong writing and editorial judgment, including session notes and insight memos that Product and Sales will use.

Experience in wellness, fitness, beauty, or other multi-location SMB software; familiarity with Salesforce or a comparable CRM; Enjoy a competitive compensation package, including vacation and benefits. Benefit from a flexible hybrid work environment with opportunities for professional growth and development. We prohibit discrimination and harassment of any kind and consider all qualified applicants without regard to race, color, religion, creed, gender, gender identity or expression, sexual orientation, national origin, disability, age, genetic information, veteran status, marital or family status, or any other status protected by applicable law.

This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.

📌 Market Chief Marketing Officer - Full Time (Thornhill)
🏢 WellnessLiving
📍 Thornhill