Join our team as a Manager, Insurance and Partnerships! In this role, you’ll execute and optimize our insurance and other partner programs to increase the number of patient exams, drive product revenue, enhance the patient experience, strengthen our brand awareness and develop innovative ways to Enhance Lives and Improve Access to Eye Care. This position is based at our Home Office in Calgary.

Insurance Program

Operations &

• Management Manage day-to-day operations of existing insurance and affinity partnerships, coordinating with insurance providers and partner payers on marketing programs to ensure smooth program success Monitor program and affinity partner performance, metrics, and service levels to uphold partnership agreements and patient satisfaction standards and lead periodic engagement campaigns to sustain participation Manage setup and communication roll-out for new affinity and insurance partners across internal teams, ensuring successful integration with FYihealth group systems and procedures, and collaborating with Business Intelligence on KPIs and reporting to support business and partner needs Resolve operational issues between clinics and insurance partners, while proactively identify opportunities to improve program performance and Patient experience Develop partnership roadmaps to ensure future evolution of insurance programs that deliver on patient health outcomes and improved access to eye care services Marketing Support &

• Campaign Execution Develop and execute innovative, targeted marketing programs, communications, and campaigns for insurance partnerships in collaboration with marketing teams to increase program awareness and patient participation across partner networks Create educational content about eye health benefits and insurance coverage options Coordinate marketing activities across multiple channels including digital platforms, partner portals,



and in-clinic materials Track marketing campaign performance and optimize messaging based on engagement and conversion metrics Coordinate wellness events, develop creative ideas to capitalize on these opportunities. Coordinate conference participation, including registration for new an existing opportunities, booth materials, and attendee engagement Create marketing materials, including newsletter articles and campaign recommendations new or aligned to the existing marketing calendar, informed by part results, and develop plan sponsor communication kits including emails, posters, intranet posts, and events Present brand calendars and initiatives to external marketing teams to gain buy-in Identify opportunities to expand the reach of insurance marketing initiatives Partnership Account Management Maintain strong relationships with existing insurance and affinity partners through regular communication and support Conduct quarterly business reviews with partners to assess program performance and identify improvement opportunities Support contract renewals and partnership agreements in coordination with business development and senior leadership teams Prepare and deliver monthly insurance marketing recaps to internal and external stakeholders Data Analysis &

• Reporting Analyze program data to identify trends, opportunities, and areas for operational improvement Prepare regular reports on partnership performance, patient utilization,



and program ROI for senior leadership Leverage data to target and drive regular eye exams and patient connections focus on staff on-boarding and ongoing training programs to support our affinity programs Work with IT teams to ensure digital integration between internal and partner systems Support training initiatives for clinic staff on partnership programs and procedures Participate in cross-functional projects related to patient experience and operational excellence Ensure all programs comply with internal, regulatory and industry standards

• Bachelor’s degree in Business or Marketing ~5+ years’ experience in marketing, business development or program management functions, experience in Health Insurance considered an asset ~ Expertise in partnership management, customer acquisitions and program execution – with a focus on insurance partners ~ Strong background in complex partner marketing programs ~ Experience in leading change management and implementing process improvements ~ Advanced knowledge and proficiency of Microsoft Office products, especially MS Excel ~ Ability to support and execute Insurance and Affinity programs, with experience securing and maintaining high-value strategic partnerships ~ Professionalism, technical proficiency, and strong organizational skills, with the ability to think independently and build positive, collaborative relationships ~ Strong understanding of pricing, offer development, financial modeling, and KPI analysis, with the ability to set and achieve goals aligned with business objectives ~ Ability to leverage analytics to optimize programs, measure performance, and drive business growth ~ Bilingualism English/French is considered an asset A people-first culture, (but dogs are also welcome) We are Canada’s fastest-growing eye care provider with our Canadian-owned ophthalmic lens manufacturing facility and distribution center. At FYihealth group, our core values are Diversity, Equity, Inclusion and Chance.

📌 Marketing Manager, Insurance and Partnerships (Calgary)
🏢 FYidoctors Careers
📍 Calgary