Join a growing Canadian consumer brand as the VP of Marketing, focusing on strategic brand building and communications. This hybrid role emphasizes both B2 C and B2 B interactions across multiple platforms.In this pivotal role reporting to the Chief Marketing Officer, you will set the course for a customer-centric marketing strategy that not only drives growth but resonates with diverse audiences. Your leadership will create a culture that promotes creativity while maintaining operational excellence in marketing initiatives and budget management.Key Responsibilities: - Direct marketing strategies for customer acquisition and retention - Foster a collaborative setting for team accountability and growth - Oversee marketing budget allocation and ROI maximization - Lead brand marketing strategies in alignment with global objectives - Enhance engagement through effective content and influencer marketingRequirements: - At least 15 years in marketing leadership roles - Proven track record in establishing strong brands - Ability to evaluate and create effective marketing strategies - Strong communication and relationship-building skills - Bachelor's Degree or Post-graduate Diploma
📌 Vp Of Marketing For Global Consumer Brand (Toronto)
🏢 JLI Consulting Talent Search
📍 Toronto
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