Job Description:Why Onni Capital Most social roles are one brand, one voice, one calendar. This is a portfolio of brands, each with a real business behind it, and you will see what works differently across very different audiences. The content pipeline is unusually strong. A podcast hosted by the executives, flagship video series shot on location, founder events, demo days, acquisition announcements, and access to construction sites and data centre conversions most people never see. Your problem will be choosing what to post, not finding something to post. You will be measured on outcomes that matter. Inbound deal flow, event attendance, candidate applications, and portfolio company pipeline, rather than vanity metrics. And you are early. You will help decide what the voice is, not inherit it.How We WorkOnni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy.Team members are expected to:Challenge assumptions and communicate directlyTake responsibility for outcomes, not simply produce recommendationsUse modern AI tools to work faster and produce better resultsShare unfinished work early and improve it through feedbackMove comfortably between strategic analysis and hands on executionKnow when to continue investing in an idea and when to stopOperate effectively without a detailed playbookThis is not a role for someone who wants months of consensus building, a rigid job description, or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems, and wants to help build something from the ground up.What You Will DoOnni Capital channelsAcquire, rename, and build out Onni Capital's social handles across every relevant platformExecute the social side of the brand launch, coordinated with the website, press, and fund announcementOwn the content calendar across LinkedIn, Instagram, YouTube, TikTok, and X, adapted to what each platform actually rewardsTurn long form material into short form. Every podcast episode, video series instalment, and event should produce weeks of clips and postsWrite copy that sounds like a person rather than a corporate accountPublish and amplify deal and investment announcements, portfolio milestones, and hiring campaignsManage community and engagement, including responding, monitoring mentions, and flagging anything that needs a senior responsePortfolio company channelsRun social for portfolio companies that purchase marketing services, each with its own audience, voice, and calendarBuild channel strategies for businesses in construction, industrial services, technology, and data centresReport on performance per client, and connect activity to pipeline where the data allowsProgramme supportSupport influencer and affiliate partnerships, including creator coordination and amplification of creator contentSupport the events programme, including promotion, live coverage, and post event contentSupport recruiting campaigns.



Talent is one of the audiences this brand is built forUse modern AI tools for content production, research, scheduling, and analysisTrack and report on reach, engagement, follower growth, and inbound generated, with an honest view of what is working and what is notDocument what works so the approach is repeatable across brandsWhat You BringTwo or more years running social media professionally, with accounts you can point to and results you can explainGenuine platform fluency across LinkedIn, Instagram, TikTok, YouTube, and X, including what performs differently on eachStrong short form video editing capability. You can take raw footage and cut it into something that holds attentionExcellent copywriting. Short, clear, and with a point of viewDemonstrated ability to use modern AI tools for content creation, research, and workflowComfort managing multiple brands and voices at once without blurring them togetherAnalytical instinct. You look at what performed, form a view about why, and change what you do nextStrong organisation and reliability. A content calendar only works if it is actually maintainedJudgment about what a business should and should not say publiclyComfort working in a small, rapid moving team where priorities shiftHigh personal standards for quality, ownership, and follow throughNice to HaveExperience with business to business social, particularly in financial services, professional services, or an industrial sectorExperience running social for multiple clients, in an agency or in housePhotography, design, or motion graphics capabilityExperience with paid social campaignsExperience supporting a brand launchExperience with creator and influencer partnershipsFamiliarity with tools such as Claude, Linear, Slack, or similar platformsSuccess Looks LikeSuccess in this role is not measured by posting volume or follower count. It is measured by whether the right people find Onni Capital and its portfolio companies, and whether that turns into something commercial.Within the first 90 days:Onni Capital's handles are acquired, renamed, and live across every relevant platformA content calendar is running consistently rather than in burstsThe brand voice is defined and applied, and it sounds like a person rather than a corporate accountThe pipeline from long form content to short form cuts is working, so podcast and video output is being used rather than sitting in a folderWithin the first year:Onni Capital has an audience of the right people: founders, operators, investors, industry, and candidates, rather than a large irrelevant followingSocial is generating measurable inbound, including deal flow conversations, event attendance, and candidate applicationsPortfolio company channels are being run well enough that operators see the value and other portfolio companies ask for the serviceEvery major announcement,



including investments and acquisitions, has been executed cleanly and on timeYou can explain what performs and why, and the calendar reflects that learning rather than repeating what did not workReporting per brand is running, with an honest view of what is working and what should stopWhat works is documented well enough that a new brand can be onboarded without starting from scratchWhat Makes This Role DifferentYou will build channels rather than maintain them. In your first year, you may be involved in:Launching Onni Capital's social presence from zeroCutting a chopper tour of northern Alberta into a series that gets watchedRunning social for four portfolio companies in four different industries at the same timeAnnouncing an acquisition the day it closesFilling an event through the channels you builtSourcing an inbound deal or a hire from a post you wroteThe expectation is high ownership. These channels are yours to build.The Onni Capital ExperienceOnni Capital is creating a new headquarters in downtown Vancouver designed for builders, founders, investors, product teams, and portfolio companies, not traditional corporate administration. The space is intended to become a home for company creation, collaboration, product demonstrations, investment discussions, founder events, and the broader Onni Capital community.Team members will receive:Direct exposure to senior Onni executives, investors, operators, developers, and foundersThe opportunity to help launch products and businesses from the ground upAccess to Onni's operating businesses, technology resources, real estate portfolio, and investment platformCompetitive compensation and a discretionary performance bonusA comprehensive company paid benefits packageAn annual education and professional development allowanceRegular product demonstrations, founder sessions, investment discussions, and team eventsFree access to a fully equipped gymFriends and family rates across participating hospitality brandsEmployee discounts at participating restaurants, retailers, fitness providers, and other businessesA generous employee referral programSalary Range:$65,000About The Company:Onni For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.AI UseThis role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.

📌 Social Media Manager (Vancouver)
🏢 Onni Group
📍 Vancouver