We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO;, and PENN. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience.

A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country. 12-month contract) The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners. Drive the development of media plans , identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team. Execute and manage multi‑channel campaigns — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), Partner with RCL’s marketing and e‑commerce teams to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking.

Lead Ad

Operations (Ad Ops)by overseeing campaign setup and trafficking, budget pacing, ongoing optimizations, and performance reporting. Analyze campaign performance in real time and post‑campaign ,



identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies. Champion innovation and digital excellence internally by staying ahead of industry trends, emerging ad tech, and evolving best practices.

Fuel RCL’s omnichannel growth by contributing to media advancements in attribution, personalization, audience strategy, and more. Bachelor’s degree in E-commerce, Marketing, or a related field. ~2+ years of hands-on experience in digital media buying.

Technical Competencies

Proficiency with major media buying platforms: Robust knowledge of Paid Search, Display/Programmatic, and Paid Social. Practical experience with Google Analytics (an asset). Bilingualism (French and English) required, both spoken and written, to collaborate with multiple internal teams and operate tools used in the role. Excellent communication and presentation abilities. Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.

Flexible Time

Off* : Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Refer your professional network and earn a bonus for helping us grow our talented team Growth opportunities* : Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals. *Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

📌 Paid Media Specialist (12-month contract) (Montreal)
🏢 Reitmans
📍 Montreal