Database Marketing Analyst (Data Science)Job DescriptionCOMPANY OVERVIEWThe Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.POSITION OVERVIEWThe Globe and Mail is seeking an experiencedDatabase Analyst, Database Marketing (Revenue)to support our subscriber growth, engagement, and revenue strategies in a highly competitive digital landscape. Reporting to the Manager, Database Marketing, this role is responsible for building and maintaining high‑quality customer audiences, enabling data‑driven multi‑channel marketing initiatives, and delivering actionable insights that improve subscriber experiences.The successful candidate will leverageadvanced SQL, Customer Data Platforms (CDPs), and disparate customer data sourcesto power personalized campaigns across email, web, app, and off‑platform digital channels. This role plays a critical part in automating campaign workflows, ensuring data accuracy and privacy compliance, and acting as a steward of subscriber data quality. This is an existing vacancy, and this position is a hybrid role based in Toronto.KEY RESPONSIBILITIESDatabase Marketing & Campaign EnablementTranslate business and marketing requirements intoexecutable database‑driven marketing campaigns, primarily for email and digital channels.Build and maintainaccurate and scalable audience segmentsusing customer profile, transactional, and behavioural data.Support a comprehensivesubscriber contact strategy, including preference management, exclusions, and consent requirements.Design and implementcustomer journeysthat support acquisition, retention, engagement, and revenue goals.Leverage the Customer Data Platform to deliverpersonalized and targeted customer experiences .Consolidate and harmonize data from multiple CEM, CRM, and digital data sources to support journey execution.Testing, QA & OptimizationDesign and executetest‑and‑learn frameworks, including A/B testing and target vs. control campaigns across channels.Performend‑to‑end quality assuranceto ensure campaign logic, data outputs,



and creative assets align with business requirements.Identify efficiencies, risks, and optimization opportunities throughout the campaign lifecycle.Analytics & InsightsAnalyze campaign performance usingSQL, Tableau, and Amplitude, identifying trends, insights, and areas for improvement.Produce both ad‑hoc and recurring reporting to support revenue and engagement objectives.Clearly communicate insights and recommendations to internal stakeholders to inform future strategy.Partner with application development and analytics teams to supportdatabase design, coding standards, and QA processes .Ensure all marketing data outputs are accurate, compliant, and privacy‑safe.Act as an advocate forsubscriber data protection, data hygiene, and compliance with privacy legislation .QUALIFICATIONS & EXPERIENCERequiredBachelor’s degree inComputer Science, Data Analytics, Database Marketing, or a related field .3‑5 years of experienceperforming database analytics or marketing operations supporting customer acquisition, retention, and engagement.Advanced SQL skills (Oracle SQL / PL‑SQL), including automation of scheduled jobs and campaign workflows.Strong experience working withCRM systems and marketing automation platforms, particularly Customer Data Platforms (CDPs).Proven experience buildingemail and SMS contact lists using SQL .Solid understanding ofrelational database principles, data modeling, and data hygiene .Strong analytical skills indata mining, statistical analysis, and reporting .Excellent communication skills with the ability to explain technical concepts to non‑technical stakeholders.Experience withbig data and analytics platforms(e.G., Snowflake, Amplitude).Hands‑on experience withTableau or equivalent BI tools .Working knowledge ofHTML for email development .Experience withAI‑enabled data cleaning, deduplication, and enrichment tools .Core CompetenciesExtremely detail‑oriented with strong quality‑assurance mindsetAbility to manage multiple initiatives under tight deadlinesHighly organized with robust prioritization skillsCollaborative team player who shares knowledge and best practicesSelf‑motivated, adaptable, and comfortable working with minimal supervisionSALARYThe base salary for this role ranges from $72,400 to $90,500 per year. Placement within this range depends on a candidate’s level of experience, technical skills, and alignment with the role’s requirements. Candidates who have been identified as meeting the role’s requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles.



This role may also be eligible for The Globe’s Annual Incentive Plan, which is based on a combination of company and individual performance.WHY CHOOSE THE GLOBEThe Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.As Canada’s most respected media brand, The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.WE OFFERCompetitive compensation to ensure we hire, retain and reward team membersHybrid work environment that promotes work-life balanceGenerous vacation and flexible work arrangementsParental leave top‑upCompetitive health and dental benefitsAnnual wellness subsidyOn‑site chiropractor and registered massage therapistEmployee and family assistance programFree digital subscription to globeandmail.Com and 40% off other Globe productsEducation assistance for external training coursesSUPPORTING YOUR GROWTHWe are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.There are lateral and upward advancement opportunities for rewarding and developing careers.We believe in mentorship and collaborative peer‑to‑peer learning and have both formal and informal programs in place to encourage knowledge‑sharing.We support continuing education and provide both internal and external opportunities for training and development.AI DISCLOSURENo artificial intelligence tools are used to screen, assess, or select applicants for this position. All hiring decisions are made by human reviewers. We ask candidates to engage authentically in interviews; AI may support preparation but should not be used during interviews or replace your own responses.THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACEThe Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio‑economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.#J-18808-Ljbffr

📌 Database Marketing Analyst (Data Science) - C$72,400 - C$90,500 A Year (Winnipeg)
🏢 The Globe and Mail
📍 Winnipeg