BenefitsHybrid and Remote Work OptionsAward-Winning CultureGenerous Personal Time Off (PTO)Up to 20 Weeks of Parental Leave Top-up (Adoption Included)Monthly Gym Membership or Gym Equipment ReimbursementHealth and Dental Benefit Eligibility Effective Day OneRRSP with Employer MatchTuition Reimbursement After One Year of ServiceThe Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels.ResponsibilitiesCreating high-impact campaign and channel strategies based on business and audience priorities to drive revenue growth through optimal messaging, communications, and engagement with target audiences.Deep understanding of qualified services buying processes and customer needs to create effective programs aligned to the sales cycle, cross-selling, client retention/expansion, etc.Liaising between Marketing and client-facing practice and sales teams to ensure alignment of priorities, monitor and report program performance.Ensuring marketing and business development are aligned to maximize opportunities to drive increased conversion.Creating a positive team member experience.Communicating and collaborating with marketing and practice colleagues to ensure standard practices and effective information sharing across regions and practices.Leading the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to define optimal strategies.Working with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.Analyzing performance and segmenting audiences for targeted outbound programs.Developing, maintaining, and analyzing intelligence for current and prospective competitors.Recommending innovative marketing programs and approaches to increase effectiveness of attracting new clients and growing key client accounts.Determining ideal channel mix, including content marketing, paid media, email, social,



sponsorships/memberships and other relevant channels, working with digital, events, and communication teams to maximize impact.Creating enticing, customer‑centric messaging and campaign assets that differentiate Ryan’s value in target industries, segments, and regions.Managing the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.Leading activities and processes to gather, analyze, and track campaign data, maintain plans and priorities while working with internal stakeholders.Building and maintaining a robust internal communications plan, including internal emails, enablement, and sales support materials such as sales sheets, webinars, tax alerts, etc.Developing and ensuring consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.Maintaining a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.Performing other duties as assigned.QualificationsBachelor’s degree (B.A., B.B.A., or B.S.) from a four‑year college or university, preferably with a concentration in Business, Marketing or Communications and a minimum of five years related work experience.Ability to execute projects and responsibilities with minimal direction and to be professional and articulate.Intermediate skills in Microsoft Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (e.G., Pardot, Marketo, Eloqua, HubSpot) and familiarity with tools such as Power BI, ClickUp, and SmartSheet.Valid driver’s license.Supervisory responsibilities: N/A.Compensation Pay Transparency: For Ontario based roles, the base salary hiring range for this position is $88,250.00 - $100,275.00. The Firm makes offers based on many factors, including qualifications and experience.Roles may be eligible for incentive compensation.Equal Opportunity Employer: disability/veteran.#J-18808-Ljbffr

📌 Field Marketing Manager (Toronto) - C$88,250 - C$100,275 A Year (Winnipeg)
🏢 Ryan
📍 Winnipeg