Manager, Content Strategy & SEO Join Kensington as the Manager of Content Strategy & SEO. Kensington delivers the world's most personal travel experiences, offering uniquely tailored journeys through local private guides across 120+ countries. Kensington's brands include Tours, Cruises, Villas, Yachts, Jets, and Air.

We're looking for a forward-thinking Manager of Content Strategy & SEO/AEO to lead our organic visibility across traditional search engines and emerging AI-driven discovery platforms. This role sits at the intersection of SEO, content strategy, and AI-first search. This is a strategic role, ideal for someone who understands both the fundamentals of SEO and the rapidly evolving world of AEO/GEO.

You'll use data, structured content, and modern optimization frameworks to drive qualified traffic and high-intent leads from non-paid sources. You will lead strategy, create exceptional briefs, partner with writers, and guide development teams on structure, schema, and site architecture. Build and execute a unified strategy across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

Strategic Content Planning

Develop highly detailed, data-backed content briefs for writers and editors. Build robust editorial calendars tied to demand signals for each travel vertical. Lead keyword, topic, and intent research with both SEO tools and AI.

Write strategic meta titles, meta descriptions,



and structured data to improve rankings, CTR, and answer box visibility. Site Architecture & Internal Linking ~ Partner with UX and development to optimize site structure, URL frameworks, navigation, and internal linking for topical authority. Data Analysis & Insights Own dashboarding and performance reporting using SEMrush, GA4, GSC, Looker Studio, and Amplitude.

Provide monthly "so what" insights that translate data into clear business outcomes. Work closely with content, development, UX, data, and creative teams. Content production velocity and optimization quality (brief‐to‐live efficiency) 7+ years of hands‐on Content and SEO experience (AEO/GEO exposure preferred) ~ Bachelor's degree in content, marketing, business, or a related discipline ~ Familiarity with schema markup, page experience signals, and content modeling. ~ Strong writing and editing skills, especially for metadata, briefs, and strategic content direction. ~ Comfortable presenting performance results and strategic recommendations to stakeholders.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. Full time Marketing Travel Arrangements

📌 Product Marketing Manager (Content & SEO) (Toronto)
🏢 KENSINGTON
📍 Toronto