Position : Marketing Automation SpecialistLocation: Edmonton, ABClassification: Full time, Onsite, Immediate HireAuto Canada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development. Working here is fast-paced, non-stop, and a little unpredictable- and we love it.Your area of focus Are you ready to change the way automotive marketing connects with customers? We're looking for a Marketing Automation Specialist to take the wheel of our marketing automation platform and turn it into a growth engine. The foundation is built and live. Your job is to scale it.You'll own automated, personalized customer journeys in Iterable, working with a modern data stack that already connects sales and service. You'll expand the journey library, sharpen segmentation,



and continually tune performance, turning raw data into lead conversions and stronger customer retention.If you thrive where innovation meets execution, this is your chance to shake up the car business and make your mark on the future of automotive marketing.Key Responsibilities Own the Marketing Automation Platform: Take full ownership of Iterable as our marketing automation platform, expanding its capabilities across sales and service channels.Build & Scale Journeys: Design, launch, and manage automated email and SMS journeys in Iterable, growing the program from its current foundation into a full lifecycle engine.Segmentation & Targeting: Use advanced segmentation to personalize messaging and put the right offer in front of the right customer at the right moment.Measure, Analyze & Optimize: Track lead conversions, retention, and service engagement, and iterate relentlessly on what the numbers tell you.A/B Test for Impact: Run ongoing testing on triggers, journeys, creative, and timing to keep improving results.Collaborate to Innovate: Partner with marketing

📌 Marketing Automation Specialist (Edmonton)
🏢 AutoCanada
📍 Edmonton