About the Role BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you will own audience acquisition, conversion optimization, and experimentation systems that continuously improve the effectiveness of paid campaigns, partner programs, events, and audience products. You will report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops to formalize measurement systems, validate and build a proven paid acquisition model, and grow the organization’s ecosystem efficiently and at scale.What You’ll Be Doing Audience AcquisitionOwn paid acquisition strategy across social, retargeting, and high‑intent placementsBuild and manage referral programs and cross‑promotional partnerships with partner newsletters, event businesses, and co‑marketing opportunitiesDevelop conversion pathways into BWZ's membership, events, and audience productsOptimize landing pages and signup flows to improve acquisition efficiencyPartner with Media to amplify high‑performing editorial and audience contentCollaborate with the GTM team to craft campaign amplification add‑on productsConversion OptimizationAudit and improve onboarding flows for newsletters, diagnostics, and eventsIdentify funnel drop‑off points and run structured tests to address themWork directly with developers and designers to implement web funnel improvementsPartner with Audience Ops and Revenue teams to improve lifecycle progressionExperimentationBuild and run a repeatable A/B testing framework across channels, messaging, and offersEstablish testing priorities, a regular experiment cadence, and a reporting rhythmOperationalize successful experimentsShare learnings across Media,



Revenue, and Leadership so the organization becomes smarterReporting & DataEstablish baseline tracking across acquisition and conversion funnels within the first 30 daysBuild and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performanceDefine and track the LTV model for BWZ's subscriber base (email engagement + inventory monetization)Success MeasuresQualified Audience Acquisition: number of Director+ leads per month, growth of ICP‑matching audience acquired through paid campaigns, diagnostics, partnerships, events, and conversion programsConversion Rate Improvement: percentage lift per quarter, improvement in conversion rates across landing pages, diagnostics, newsletter signup flows, event registrations, and audience product funnelsExperimentation Velocity & Impact: number of successful experiments per quarter, measured by operationalized improvements to acquisition, conversion, engagement, or pipeline contributionSkillsProven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience‑driven businessHands‑on experience running paid campaigns (Meta, LinkedIn, or equivalent), not just overseeing themStrong conversion optimization skills: landing pages, funnel analysis,



A/B testingFamiliarity with CRM and audience data platformsExperience building reporting systems and dashboards, not just reading themDemonstrated ability to operate without a team; build processes from scratch rather than manage existing onesStrong analytical instincts: know which data matters and make decisions from itExperience working cross‑functionally with product, design, and content teamsPrior team leadership experience (even if managing a small team or contractors)Nice to HavesBackground in a newsletter business or audience‑first media companyFamiliarity with diagnostic or assessment‑based audience productsExperience in B2B audience acquisition (targeting professionals, not consumers)Copywriting ability – helpful for rapid campaign iteration without a dedicated writerExperience at a company going through early‑stage growth infrastructure build‑outSalary This full‑time position is available as either a remote or hybrid role, with an annual salary in the range of $150,000 to $180,000 CAD. In addition to base salary, you will also be eligible for a competitive performance‑based bonus structure. Full‑time employees will benefit from our comprehensive benefits package.EEO Statement Black and White Zebra is an equal chance employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that help make our team impactful, iterative, adaptable, and fun!#J-18808-Ljbffr

📌 Director, Growth Marketing - C$150,000 - C$180,000 A Year (Calgary)
🏢 Black & White Zebra
📍 Calgary