Job OverviewAssociate Marketing Manager, McCafé will play a key role in driving both brand and omni‑channel marketing execution across the retail portfolio.This role bridges brand strategy and in‑market activation, ensuring fully integrated, consumer‑led plans that deliver business results in physical and digital environments. The Associate Marketing Manager supports end‑to‑end marketing delivery, from campaign development and innovation to omni execution across key retail partners. It is a high‑visibility role requiring robust cross‑functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences.Key ResponsibilitiesBrand & Campaign ExecutionSupport development and execution of annual brand plans and integrated marketing campaigns for McCafé in retailPartner with agencies and cross‑functional teams to deliver breakthrough, through‑the‑line programs with strong ROIContribute to creative briefing, asset development, and deployment across channelsSupport launch execution for innovation, including packaging, messaging, and commercializationOmni‑Channel Marketing & Retail ActivationLead execution of omni marketing programs across key retailers, including national campaigns, account‑specific activations, in‑store merchandising,



and digital/social elementsDevelop and manage the omni marketing calendar aligned to brand prioritiesTranslate brand strategy into best‑in‑class shopper marketing and retail executionPartner with Sales and Customer teams to tailor programs to banner‑specific strategiesOwn execution across B2B2C platforms, driving optimization and scaling with clear measurement of impact on conversion and path to purchasePlanning, Budgeting & PerformanceSupport management of marketing budgets, timelines, and project plans with strong financial disciplineTrack, measure, and report on campaign and omni performance (POS, digital, shopper metrics)Identify optimization opportunities and provide actionable recommendationsInsights & Strategy SupportAnalyze consumer, category, and competitive data (e.G., Nielsen, shopper insights, POS) to inform strategiesTranslate insights into clear recommendations for brand growth and execution improvementsMaintain a strong understanding of Canadian retail landscape and shopper behaviourCross‑Functional Leadership & CollaborationPartner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agenciesServe as a key connector between brand strategy and executional deliverySupport integrated business planning and alignment across teamsTotal RewardsCAD $72,000.00 – $88,000 annually. Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility.Benefits (subject to eligibility):



medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, coffee discountQualificationsUniversity degree in Business or Marketing3–5 years of experience across brand marketing, shopper/omni marketing, or CPG marketing rolesExperience in campaign execution, retail marketing, and cross‑functional project managementExperience working with creative/media agenciesFamiliarity with Canadian retail environment and shopper marketing dynamicsExperience with SAP and syndicated data (e.G., Nielsen) is an assetSkills & CapabilitiesStrong project management and organizational skillsAbility to manage multiple priorities in a fast‑paced environmentAnalytical mindset with ability to translate data into actionsStrong communication and stakeholder management skillsDetail‑oriented with a focus on executional excellenceCollaborative, proactive, and solutions‑orientedComfort operating across both strategic and executional workEqual Employment OpportunityKeurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.#J-18808-Ljbffr

📌 Associate Marketing Manager, Mccafé - C$72,000 - C$88,000 A Year (Winnipeg)
🏢 Keurig Dr Pepper
📍 Winnipeg