4789 Yonge St, Toronto, ON M2 N 0 G3, Canada Job Description Posted Thursday, August 6, 2026 at 4:00 a.M. About Us Canadian SIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with e SIM and physical SIM plans that offer strong value, competitive pricing, and reliable service. We are entering a transformation phase: Migratingour websiteto Shopify Expanding into a futuremobile app experience for activation, onboarding, and customer self-serve Why This Role Exists Canadian SIM has robust products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance. This role exists to: uncover friction and trust gaps across the customer journey redesign high-impact flows and page experiences run experimentation and measurement cycles raise conversion performance to the standard of tope SIMcompetitors Role Summary We are hiring aUX/UI + CRO Specialist with experience inShopify ecommerce and conversion optimization to own the end-to-end user experience. This is aUX + performance role — you will combine design execution with analytics-driven experimentation to improve:



clarity trust checkout completion Key Responsibilities 1) User Behavior Analysis & Funnel Insights Analyze the customer journey: landing → planselection→ checkout → post-purchase onboarding Identifyfriction points, drop-off patterns, and trust barriers Translate insights into actionable recommendations and test hypotheses 2) UX Design for Shopify Ecommerce Create and iterate designs inFigma Improve information architecture and product decision-making flows home page checkout path activation/how-it-works content Partner with developers to implement scalable Shopify-friendly components Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting Plan and execute: A/B tests CTA tests landing page optimization checkout optimization Present results with clear recommendations, expected impact, and next steps 4) Trust, Clarity & Competitive UX In thee SIMcategory, trust and clarity are often the deciding factors. You will improve: plan differentiation and comparison usability transparency in pricing, benefits, and terms credibility signals and reassurance content “howit works” guidance fore SIMactivation overall user confidence across the purchase journey 5) App Experience Foundations (Phase 2) Support early UX groundwork for the future app experience, including flows for: activation onboarding

📌 International - Ux Designer (Toronto)
🏢 Wireless DNA
📍 Toronto