Sprout Social is seeking an experienced Product Manager to own the strategy, delivery, and scaling of our Listening productThis role is responsible for central elements of Sprout’s overall strategy: positioning Listening as a competitive advantage targeting the growing social intelligence market and driving a step change in adoption by Sprouts wider baseThis is an individual contributor role requiring deep product leadership skills that can drive a transformation of our Listening product into a best in class provider of decision-grade social insights for our target personasOur Product team operates at the intersection of strategy, innovation, customer value, and go-to-market collaborationWe are focused on delivering unified, data-driven solutions across our multi-product portfolioAs part of the broader R&D; organization, our team collaborates closely with Engineering, Product Design, and Go-to-Market (GTM) teams to create impactful experiences for customers while driving measurable business outcomesThis cross-functional partnership ensures that our products not only meet technical excellence but are also positioned effectively in the market, aligning with customer needs and business growth objectivesYou won’t just help set the vision for Listening, you’ll also play a key role in shaping our overall approach to our wider intelligence strategy, execution, and outcomesContinuously strengthen a deep understanding of the important jobs and decisions are customers face, how the market services those needs to today, strategic trends and the biggest opportunities for our product strategy and roadmapOwn Listening overall product strategy & roadmap getting org wide buy-in to the most impactful product bets for investment with clear, trackable pay-off metricsPartner closely with Engineering to deliver on product bet investments, balancing near-term customer/revenue commitments against longer-term strategic goals. Drive innovative solutions that balance value with risk, effort and strategic alignmentCollaborate deeply with the pricing and packaging team to optimize pricing strategies for Listening balancing costs, sales, retention, expansion and multi-product attachment goalsAct as connective tissue with Marketing, Sales and Customer Experience to ensure product direction and deliveries are centred in customer and market insights. Ensure GTM is delivered to maximise customers and prospects awareness and ability to try and adopt new releasesEstablish and continuously improve the feedback signals that can drive future decisions - track customer pipeline, adoption and usage behaviours; competitive landscape, customer feedback, churn and closed lost drivers. Ensure regular direct customer engagement and provide support to internal customer escalationsDevelop strong relationships and effective communications with stakeholders across R&D; and wider Sprout. Advocate for Listening’s growth opportunities, influencing and ensuring alignment with wider business goals and priorities. Proactively communicate progress, risks,



challenges and pivotsYou will be continuously challenging yourself and your peers to innovate - exploring new value creation opportunities - from unmet important customer needs to technology innovations and improvements in how we work as a product and wider teamWithin 1 month, you’ll plant your roots, including:Completing Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organizationPartner with the VP of Product to set initial priorities and align on expectations for your roleStart building relationships with product managers, engineers, and designers in your product team as well as across the broader Product Management teamImmersed yourself in understanding our customers, their jobs to be done and testing how our product helps them. Get hands-on with Sprout’s products, experiencing them from the customer’s perspectiveEstablishing a working cadence with your engineering partners in US and Ireland, including how you’ll handle handoffs, async decisions, and the daily overlap windowWithin 3 months, you’ll start hitting your stride by:Partnering with senior product leaders to define key success metrics for your role and teams and how you will measure against themParticipating in planning and roadmap processes and helping to shape the product roadmap for long-term successLead day-to-day product execution for your team delivering value to customers. You’ll identify project goals, contribute to research and delivery, and organize releasesUnderstand the engineering behind the Sprout product well enough that you can predict product trade-offs and ask your team productive questionsAnalyzing our qualitative and quantitative research to start forming hypotheses about how our product can better fit our customers’ livesFacilitating quarterly roadmap planning for your team and represent the plan to the rest of Sprout’s product teams, including executive leadershipCollaborating with other product managers for cross-team problem solving and feature delivery. Develop a strong understanding of Sprout’s wider product portfolio and consider how customers’ workflow spans across themWithin 6 months, you’ll be making a clear impact through:Becoming the expert in Sprout’s Listening product and confidently speaking to strategy, technical tradeoffs,



and roadmap with internal and external stakeholdersOwning the Listening roadmap and delivering measurable results on key strategic initiativesIdentify key opportunities to improve cross-team collaboration and alignmentStanding up working cadences to build and deliver on product roadmap and outcomes in partnership with design, engineering, and GTM teamsWithin 12 months, you’ll make this role your own by:Making strategic recommendations across product, pricing, gtm and ways of working to drive outsized business impactConsistently meeting and exceeding established performance targetsObtaining (solicited and unsolicited) and acting upon peer, customer, and leadership feedbackBe ready to take on current challenges to help your team and the broader PM organization — including things we maybe haven’t even anticipatedContinue to evolve Sprout’s product culture, shaping the next generation of product managersSurprise us! Use your unique ideas and abilities to change our ambition for Listening at Sprout in beneficial ways that we’ve never even considered yet!Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your managerBenefitsInsurance and benefit options that are built for both individuals and familiesProgressive policies to support work/life balance, like our flexible paid time off and parental leave programHigh-quality and well-maintained equipment—your computer will never prevent you from doing your bestWellness initiatives to ensure both health and mental well-being of our teamOngoing education and development opportunities via our program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leadersGrowing corporate social responsibility program that is driven by the involvement and passion of our team membersBeautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office settingA bias toward customer and market insight: strong continuous discovery mindset to develop deep customer and user empathy about their needs and workflows, coupled with analytical and commercial acumen to identify usage, impact and pricing opportunities10+ years of PM experience in a B2B product-driven SaaS or Analytics environmentProven success leading product growth in a multi-product portfolio companyDeep curiosity in rapidly changing landscapes affecting the social domain, software and the PM craft.The person must demonstrate a passion for continuous improvement (at a personal, team and product level) with an aptitude for hands-on learning and experimentationExperience partnering with distributed engineering teams across different time zonesExcellent organizational, time management, prioritization, and project management skills ensuring core leadership & roadmap priorities progress at a fast pace while also meeting other PM demandsExperience collaborating closely with product, design, engineering, and GTM leaders to deliver cohesive solutionsDemonstrated ability to understand and navigate complex technical concepts, constraints and trade-offs including communicating them to non-technical stakeholders#J-18808-Ljbffr

📌 Staff Product Manager (Listening) (Ottawa)
🏢 Sprout Social
📍 Ottawa