Job Description SummaryBreakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown‑Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.Time TypeFull timeJob Family GroupSalesThis role will be at the heart of collaborating with suppliers and key internal and external stakeholders to create and execute plans and promotions that lead to market share growth.Key ResponsibilitiesPlanningDevelop & execute annual brand plans for each supplierCollaborate with Key Account Team to develop programming, and incorporating all inputs from key internal stakeholdersDevelop national and regional promotional and pricing plans in collaboration with the pricing teamDevelop an effective A&P; strategy and manage budgets accordinglyDevelop and launch yearly Brand Plans internally with all regional sales & Trade Development team; Annual priorities, trade plans, forecasts, A&P;, key dates, POS DevelopmentBuild and maintain calendar of business reviews for key portfolio partnersBuild innovation launch plans, incorporating workback of pitch dates, initial order quantities, packaging requirements, product positioning, sell sheets, specs & pricingManage schedules for supplier market visitsPerform custom data analysis as needed to uncover insights and opportunities related to category positioning, category trend analysis, competitive programmingCollaborate with Trade Development and Regional Leadership to capture feedback and input of Apex portfolio programmingMarketing/PRAct as key point for Press outreach,



proactively engaging for current vintage releases and innovation productsManage development and acquisition of all marketing collateral: POS, Sales Tools, Creative AssetsLead coordination of Trade Shows and EventsManage Breakthru Beverage Apex Portfolio Social Media CalendarLead BBG Canada e‑commerce initiativesCurate and build segmented email lists, and execute custom e‑mail marketing campaignsCreate Sell Sheets as neededLead Brand development initiatives where appropriate, working with supplier creative teams to source assetsOnboarding/Launch SupportOwn the onboarding of new suppliers from start to finishAct as Apex portfolio brand ambassador as needed at internal and external eventsRequired Skills/Experience3‑5 years of Sales and/or Marketing experience (preference given to beverage alcohol)Undergraduate degree in Business or similarBilingual (French & English) PreferredExceptional Project Management SkillsStrong Interpersonal/Influencing SkillsCustomer oriented and results motivatedCategory Management Fundaments & Commercial Execution FocusedAbility to work under pressureAbility to master trade rules of government monopolies and all markets in CanadaPhysical Demands of JobFrequent hand motion to perform various dutiesCarrying and lifting 45-65 poundsSitting for periods at desk or workstationImmediate reaching to perform various dutiesOverhead reaching to perform various dutiesStanding and walking for periods of time to perform various dutiesSquatting or bending to perform various duties as assignedSalary and Benefits StatementSalary: $75,000 - $90,000Corporate BonusCellphone + Internet ReimbursementCorporate Paid BenefitsPension PlanBreakthru Beverage Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.#J-18808-Ljbffr

📌 Portfolio & Business Development Manager - C$75,000 - C$90,000 A Year (Winnipeg)
🏢 Breakthru Beverage Canada
📍 Winnipeg