Join WPP Media as a Senior Associate in Direct Activation, focusing on TV, Radio, and Digital Direct. Collaborate with vendors and clients to drive effective media investment strategies. As a seasoned media skilled, you’ll play a vital role in our Direct Activation team.

Your responsibilities will include media buying, leading vendor negotiations, and executing campaigns across multiple platforms. You'll leverage your skills in marketplace intelligence, client engagement, and meticulous campaign stewardship to ensure optimal performance and delivery. Key Responsibilities:

- Develop and execute media investment recommendations
- Manage vendor relationships across Radio and Digital Direct
- Represent activation team in industry discussions
- Lead end-to-end campaign execution and maintenance
- Monitor campaign performance and resolve discrepancies Requirements:
- Minimum 2 years of media buying experience
- Proficiency with MediaOcean is required
- Experience in TV, Radio, and Digital Direct
- Familiarity with NLogic or Lens is an asset
- Strong organizational and communication skills Leverage your media expertise to foster growth and collaboration at WPP Media.

📌 Senior Associate in Media Activation (Toronto)
🏢 WPP Media
📍 Toronto