Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. At Relay, we know that high-quality partners are a key driver of our growth and that targeted demand generation fuels pipeline and revenue.

Demand Generation

Manager, you’ll play a key role in shaping how we reach, engage, and convert accounting and bookkeeping partners. You’ll go deep on this audience, developing targeted strategies and building the playbooks needed to effectively reach and convert them. You’ll partner closely with Sales, RevOps, Events, and cross-functional teams to turn strategy into measurable impact.

This is a high-impact role for someone passionate about demand generation, experimentation, and building scalable, segment-specific growth engines in a fast-paced, high-growth fintech environment. Go deep on the accounting and bookkeeping segment to deliver highly resonant programming to a specific, high-value audience Work cross-functionally to plan, launch, and optimize lead acquisition campaigns across email, events, webinars, paid social, and ABM activations Partner with the Sales and RevOps teams to build a lead handoff process that works—and keep refining it based on conversion data and feedback to drive funnel efficiency and revenue growth Partner with the Events and Community team to build awareness of Relay's partner program and amplify existing partner materials and perks across the segment Define MQL, SQL, and key funnel targets; own performance of the sales-assisted channel and keep the team informed on what's working You're fluent across the full funnel—you know how to define quality,



not just volume, and you've had the direct conversations with sales to shape that view over time You have experience working cross-functionally with Sales, RevOps, and Data, and you know how to make those relationships productive rather than transactional You're comfortable building from scratch and don't need an existing infrastructure or playbook to be effective You use data to shape strategy, not just report on results—you're asking questions of the funnel, not just reading dashboards You're a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations Bonus Points You have experience marketing to accountants, bookkeepers, or other professional services audiences You have experience working with or marketing to SMBs Stage 1: A 30-minute Google Meets video call with a member of our Talent team Stage 2: A 45-minute Google Meets video call with two members of our Director of Demand Generation Stage 3: A take-home case study followed by a 60-minute presentation to members of our Marketing team Stage 4: The annual salary range for this role is $139,500 - $170,500 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD.

For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub . If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Senior Demand Generation Manager (Toronto)
🏢 Relay
📍 Toronto