With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Hospitality is all about taking care of others, and it defines our culture.

OpenTable is seeking a Senior Director of B2B Marketing to lead and scale our end-to-end marketing strategy for restaurant partners. You’ll define the vision from awareness through pipeline, conversion, adoption, expansion, and retention—translating business strategy into compelling creative, scalable programs, and measurable revenue impact. You’ll lead a large, multidisciplinary team and serve as a senior partner to Sales, Product Marketing, and Partnerships.

Full-Funnel B2B Strategy: Define and execute a comprehensive marketing strategy that drives awareness, pipeline growth, conversion, customer engagement, and retention. Build and scale integrated demand programs that create predictable pipeline and accelerate revenue growth.

Creative Direction: Translate strategy into clear, inspiring creative briefs that fuel breakthrough campaigns and consistent storytelling.

Team Leadership & Scale: Lead, mentor, and grow a large B2B marketing organization across brand and demand functions, establishing high standards for performance and accountability. Partner closely with Sales, Product Marketing, Finance, and Partnerships to align marketing investments with business goals and revenue outcomes.

Performance & Measurement: Establish rigorous measurement frameworks to optimize performance across the funnel and clearly tie marketing impact to revenue. 15+ years of B2B marketing experience with significant leadership scope.



~ Deep expertise across brand marketing and demand generation in a SaaS, marketplace, or platform business. ~ Proven success owning and scaling full-funnel marketing strategies tied to revenue outcomes. ~ Exceptional storytelling, creative judgment, and executive presence. ~ Highly data-driven with a track record of measurable growth impact. Paid parental leave Generous paid vacation + time off for your birthday Travel Discounts ~ Private health and dental insurance ~ Life and Disability insurance There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

We offer a competitive base salary and benefits including: health perks; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus and equity grant. At OpenTable, we pride ourselves on fostering a global and dynamic work environment.

While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves. If you need accommodations during the application or interview process, or on the job, we’re here to support you.

📌 Senior Director, Restaurant Marketing (Toronto)
🏢 OpenTable
📍 Toronto