Elevate customer journeys as a CRM Strategist with Publicis Canada. Leverage creativity and data to enhance retail e-commerce strategies and drive meaningful engagement.In this role, you will independently manage CRM initiatives and support the deployment of cutting-edge strategies for client projects. Drawing on over five years of marketing and CRM experience, you will ensure campaigns are optimized and driving desired outcomes. You'll work closely with cross-functional teams,



gathering insights and translating them into effective strategies to enhance customer experiences across various channels.Key Responsibilities:Manage and optimize existing CRM journeys and campaignsDevelop creative briefs and coordinate content across channelsExecute experimentation and optimization roadmaps for campaignsCollaborate with Analytics and Product teams to define requirementsPrepare updates and documentation for CRM leadershipRequirements:Over 5 years in advertising or marketing with CRM experienceStrong project management and communication skillsFamiliarity with marketing automation platformsExperience in client-facing strategy and marketing lifecycle campaignsUnderstanding of customer lifecycle marketing and measurementDrive impactful CRM initiatives that enhance customer interactions and business growth with Publicis Canada.

📌 Crm Strategist At Publicis Canada (Toronto)
🏢 Publicis Groupe
📍 Toronto