This Full time on site position offers excellent opportunities for career growth.You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.Job Description: Reporting to the Director, Product and Channel Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for mutual fund and ETF wealth solutions for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives. In fulfilling the role, the incumbent will work closely with various teams including Product Management, Product Development, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.What will you do? Work closely with Product Management, Product Development, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.Develop an in-depth and ongoing knowledge of SLGI’s product line-up and overall industry trends:



Obtain a thorough understanding of SLGI’s investment product optionsKeep abreast of the competitive landscape from both an investment product offering and marketing trends perspectiveUnderstand how the Retail Sales teams position and promote Sun Life Global Investments solutionsUnderstand how Advisors, use investment products and how to position our products to those advisorsUnderstand financial markets and global economic trendsRecognize and interpret industry trends and make recommendations for strategies that support the business in achieving their goalsRecommend marketing tactics (i.E. sales collateral, product positioning ideas, advertising, e‑mail blasts, webinars, etc.)Create, lead and manage the development and execution of all product launch marketing strategies including building the go‑to‑market strategy, aligning tactics to the strategy, building new marketing materials and landing pages (web) in collaboration with Product Management and Sales teamsUpdate and fine‑tune existing marketing collateral, web content and toolsMulti‑task multiple projects at the same time while ensuring timelines are metCreate, lead and manage the development and execution of new marketing strategies for the existing product shelfDevelop relationships with the Retail Sales team and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiativesIdentify measures of success (i.E. sales, assets, requests, etc.)What do you need to succeed? Previous experience within the financial services industry, specifically the investment area, a mustDemonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in salesMutual fund and/or ETF,



marketing or product management experience requiredExcellent creative writing and communication skillsSelf‑confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross‑functional team environment with a variety of reporting levels and varying skills/competenciesExcellent project management skillsFlexible individual with creative problem‑solving & strong analytical skillsAbility to confidently build relationships and effectively engage with junior colleagues through to senior executivesBachelor’s degree in Commerce, Finance, or MarketingMinimum 6 years of investment product marketing and/or product management experience in the financial services industryPrevious experience as a product manager or product analyst considered an assetSolid understanding of investment products and specifically mutual funds and ETFsCompletion of the CSC required CFA charter holder or candidate/CIM designation preferredStrong teamwork skills and the ability to collaborate effectively with othersProfessional & tactful in client dealingsKeen ability to influence and accomplish work through other people and functional departmentsAbility to assimilate information from a variety of sources and make recommendations; High proficiency in MS Office (i.E. Excel, Outlook, Word & Power Point)What’s in it for you? We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® CanadaAccess to short‑term assignments or ‘Gigs’ across the organization, to help you develop new skills and connectionsA collaborative and interactive team environmentCharitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributionsCare Days available for self‑care or care of others (i.E., family or others you may support) and Sick Days to support your well‑beingLI-MS The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans,

📌 Senior Manager, Product Marketing At Sun Life (Toronto)
🏢 Sun Life
📍 Toronto